Logo design needs to begin with a great idea or concept, backed up with some jedi-like vector skills to bring it to life. In this article you'll find some design and technical tips to get you started and keep you on the right track. I've included some important things for you to think about as you are creating, as well as some reminders on how to keep your files technically sound for submission to avoid the dreaded "Subpar" rejection.
Thought and planning are a huge part of Logo design: preparation is key. We've prepared a set of considerations here for any illustrators ready to plunge into Logos. Keep the following in mind during your planning and throughout the process.
Please note: The 'good' versions of logo design seen below were each designed by some of our amazing logo contributors. They'd never dream of submitting anything like the 'bad' files you see here, which we created for illustrative purposes only!
It All Starts With a Great Idea
Start by selecting a Business Category or something that inspires you. Try to envision who the client will be or what kind of company or business may want to buy your logo. Creativity sometimes strikes when you combine a couple of ideas. For example, you may decide on creating a logo for a security company. For this business category you probably would want to convey trust, strength and reliability. This can be accomplished by choosing appropriate subject matter and using style, colors, weight, balance and shapes. The idea could be a bear with strong angular or masculine shapes and bold, dark colors combined with a sturdy font to finish it off.
By clearly visualizing who your client is and with some forethought, research and planning, the end result should be an appropriate symbol that immediately identifies the company, and clearly communicates the product or service. This is absolutely key to a successful logo design and should always be foremost in your mind while conceptualizing your design.
When you have your concept, start sketching it out to quickly come up with ways you can execute the idea. Starting in black and white can help ensure that your design is clear, legible and reproducible without any distracting features. Adding great color, style characteristics, or subtle effects will help make your design unique to stand out amongst the competition. Add some type to bring some context to your design and choose a font that compliments the symbol and communicates clearly. To ensure a successful logo remember to keep your design, Simple, Memorable, Timeless, Versatile, and Appropriate.
Website Design Atlanta GA
Thought and planning are a huge part of Logo design: preparation is key. We've prepared a set of considerations here for any illustrators ready to plunge into Logos. Keep the following in mind during your planning and throughout the process.
Please note: The 'good' versions of logo design seen below were each designed by some of our amazing logo contributors. They'd never dream of submitting anything like the 'bad' files you see here, which we created for illustrative purposes only!
It All Starts With a Great Idea
Start by selecting a Business Category or something that inspires you. Try to envision who the client will be or what kind of company or business may want to buy your logo. Creativity sometimes strikes when you combine a couple of ideas. For example, you may decide on creating a logo for a security company. For this business category you probably would want to convey trust, strength and reliability. This can be accomplished by choosing appropriate subject matter and using style, colors, weight, balance and shapes. The idea could be a bear with strong angular or masculine shapes and bold, dark colors combined with a sturdy font to finish it off.
By clearly visualizing who your client is and with some forethought, research and planning, the end result should be an appropriate symbol that immediately identifies the company, and clearly communicates the product or service. This is absolutely key to a successful logo design and should always be foremost in your mind while conceptualizing your design.
When you have your concept, start sketching it out to quickly come up with ways you can execute the idea. Starting in black and white can help ensure that your design is clear, legible and reproducible without any distracting features. Adding great color, style characteristics, or subtle effects will help make your design unique to stand out amongst the competition. Add some type to bring some context to your design and choose a font that compliments the symbol and communicates clearly. To ensure a successful logo remember to keep your design, Simple, Memorable, Timeless, Versatile, and Appropriate.
Website Design Atlanta GA
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