Seasoned trade show exhibit participants recognize that a portable display delivers maximum return on investment as a trade show display. With their lightweight, sleek designed and easily customized final look, portable displays can provide a major impact at a fraction of the cost and effort of their full sized tradeshow display counterparts. While the power of a portable display is a tangible force, these trade show exhibits may need some strategic options and accessories for maximum ROI. Business participants should come armed with a few, pardon the pun, trade secrets to ensure they make a splash, create a buzz and effectively distance themselves from their industry competitors.
The Portable Display: Great Things Can Come In Small Packages
Just because your business' pop up, banner stands or other mobile marketing presentation is smaller, doesn't mean it has to be bland and sparsely designed. Work with a reputable trade show exhibit to ensure your stand's final look complements other facets in your marketing mix. Ensure your presentation thoroughly conveys your current business brand and promotional message throughout so potential clientele will remember who you are and be able to easily look you up post show. Other items to keep in mind to ensure your promotional demonstration makes a lasting impression include:
Customized Trade Show Display Accessories: Yes, even a smaller marketing presentation comes with a plethora of options to truly customize your presentation. Professional design teams will be able to literally make your vision a reality in their final product. Keep layout in mind to ensure easy traffic flow and be sure to include necessary conveniences such as shelving for promotional collateral, business card holders and flat surfaces to take necessary notes and gather leads. While you want to maintain a professional look that doesn't seem overly flashy and extravagant, you can feel free to include bells and whistles for effect when they also prove functional as well.
Strategic Lighting: When used strategically, lighting can enhance a marketing demonstration's appearance and final effect on garnering the attention on the meandering masses milling about. Practice different lighting approaches preshow to showcase products and messages you want displayed prominently and ensure maximum results.
Sooth Music: The rumbling buzz of a marketing event can prove loud and overwhelming. Attendees often find it hard to concentrate and focus in on the many marketing messages around them due to the sheer volume of the day. Create a calming environment for visiting patrons by streaming in a playlist of soothing, relaxing sounds to entice potential customers to get out of the hubbub and check out your services. Remember that it doesn't have to be traditional music; nature sounds like ocean waves and falling rain can also create a calming atmosphere as well.
These are just a few tactics to employ at the next industry expo to make your business an instant success. Feel free to brainstorm others. Bottom line, get creative as possible to make guests feel welcomed to stop in and encouraged to stick around and get to know more about your company.
The Portable Display: Great Things Can Come In Small Packages
Just because your business' pop up, banner stands or other mobile marketing presentation is smaller, doesn't mean it has to be bland and sparsely designed. Work with a reputable trade show exhibit to ensure your stand's final look complements other facets in your marketing mix. Ensure your presentation thoroughly conveys your current business brand and promotional message throughout so potential clientele will remember who you are and be able to easily look you up post show. Other items to keep in mind to ensure your promotional demonstration makes a lasting impression include:
Customized Trade Show Display Accessories: Yes, even a smaller marketing presentation comes with a plethora of options to truly customize your presentation. Professional design teams will be able to literally make your vision a reality in their final product. Keep layout in mind to ensure easy traffic flow and be sure to include necessary conveniences such as shelving for promotional collateral, business card holders and flat surfaces to take necessary notes and gather leads. While you want to maintain a professional look that doesn't seem overly flashy and extravagant, you can feel free to include bells and whistles for effect when they also prove functional as well.
Strategic Lighting: When used strategically, lighting can enhance a marketing demonstration's appearance and final effect on garnering the attention on the meandering masses milling about. Practice different lighting approaches preshow to showcase products and messages you want displayed prominently and ensure maximum results.
Sooth Music: The rumbling buzz of a marketing event can prove loud and overwhelming. Attendees often find it hard to concentrate and focus in on the many marketing messages around them due to the sheer volume of the day. Create a calming environment for visiting patrons by streaming in a playlist of soothing, relaxing sounds to entice potential customers to get out of the hubbub and check out your services. Remember that it doesn't have to be traditional music; nature sounds like ocean waves and falling rain can also create a calming atmosphere as well.
These are just a few tactics to employ at the next industry expo to make your business an instant success. Feel free to brainstorm others. Bottom line, get creative as possible to make guests feel welcomed to stop in and encouraged to stick around and get to know more about your company.
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