Business & Finance Advertising & sales & Marketing

We Are ALL Sales People

This week the newspaper reported an arrest of a veterinarian technician for stealing drugs from her employer.
The veterinarian reported the thefts to the police and she was arrested.
However, when discussing this with friends, I was shocked to hear them say they would not go to this veterinary clinic after reading about them in the newspaper.
The business has been "tainted".
Guilt by association.
GEEZ! What more could the employer do? Would he be better served to sweep it under the rug? That employee actually hurt his reputation with (potential) new customers in the community.
On the flip side, there is a cashier at a supermarket in town who has developed a fan club.
I know because I am a member.
She remembers faces, and will greet customers immediately with a big smile and a cheery hello from across the food isles.
Then she will point out the yummiest specials for the day, i.
e.
, "The french baguettes just came out of the ovens over in the bakery.
", "Strawberries came in this morning and they are so sweet.
", "Dryers has a new ice cream flavor out and we are giving out samples in front of the frozen foods.
" So when she left one supermarket chain and joined another, so did I.
It is safe to say I have spent more at this new supermarket in a month than I spent in the last two years with them.
When I go in, I look for our favorite cashier and I listen to her recommendations.
Let's face it; her life has its ups and downs.
She experiences all the emotions.
Yet, somehow she has decided she will be the one guarantee of a smile and a friendly word to shoppers at her employer's place of business.
Maybe cloning could be a good thing?? When a sales professional fails to give good service, its felt almost immediately.
Our paychecks take a nose dive.
We put the effort in upfront and are paid accordingly.
Of course, we are also at the mercy of our clerks and techs.
We need the support of the rest of the company in order to deliver product and/or services.
When anyone in the chain falls down, the order is lost and our paychecks shrink like a cheap pair of jeans.
The rest of the chain is insulated from this cause and effect.
Their paychecks remain constant.
Too bad.
If EVERYONE realized they are in sales and were paid based on success in bringing in new customers and retaining current customers, there would be no need for "employee reviews".
Every paycheck is a review.
Team spirit, wearing a smile, using your manners; all those niceties management keeps holding trainings to try and cajole employees into.
Change the incentive and change the behavior.
Save money on those dumbed-down trainings most of us multi-task through.
We are all sales people but only a few of us actually own it.
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