1. Match plastic cards to the type of business. Be certain your organization would benefit from business cards made from plastic instead of business cards made from card stock. Organizations that have wealthy clients would benefit from a more unique type of card, such as talent agencies that represent high-profile entertainment figures. Plastic cards can survive activities that would totally destroy a paper business card. Any business that has customers who are likely to engage in rough activities would be a good fit, such as an auto parts store that sells parts to customers who work on their cars frequently, exposing themselves to oil, engine grease and other automotive fluids. Another example would be handing out plastic business cards at a beach or pool where many people are swimming.
2. Decide on the physical options. Many plastic cards are printed on 20-point opaque white plastic. Other options include frosted plastic that is like a frosted window in appearance, and clear plastic that gives the cards an ultra-modern, stylish look. A general rule is that white plastic is the least expensive, followed by frosted and the higher priced clear material.
3. Make a design choice. Major printing companies typically offer you the option to design your own plastic card by uploading artwork, photos, and text to their website, or choose from pre-made design templates. Most of these companies also offer custom design services. In that case, a graphic artist will design your card for an additional fee. If you don't have the time or resources to design it yourself, but you still want a unique look, this can be a great option.
4. Avoid clutter and overly small text. Since plastic business card printing typically measure 3.5" X 2", you want to make the most of the space available, but without crowding the card. Too much graphics can obscure text visibility and cause the card to appear less attractive. Overly small print can make your business card look more like a miniature legal notice than an important networking tool.
5. Be certain to include all your contact information. You can print on the front and back of plastic cards, plenty of room to put phone numbers, street addresses, email info, and social media business names from sites such as Facebook, Twitter, and Google. Don't forget to add the "@" symbol before your Twitter alphanumeric characters, and remember to include extension numbers for your business phone numbers if that would mean your customers can reach you faster.
6. Go with standard sizing to reduce the expense. If you choose a plastic business card size that is not one of the default options on a printing company's drop-down menu, the company will charge more for the cards.
7. Order as many cards as possible at once. Many printing companies offer discounts for larger printing jobs. However, it is wise to be certain that every card in a large order will be handed out to a prospective customer. If you hand many of them out to people who are unlikely to purchase from you or network with you, it is a waste of money.
2. Decide on the physical options. Many plastic cards are printed on 20-point opaque white plastic. Other options include frosted plastic that is like a frosted window in appearance, and clear plastic that gives the cards an ultra-modern, stylish look. A general rule is that white plastic is the least expensive, followed by frosted and the higher priced clear material.
3. Make a design choice. Major printing companies typically offer you the option to design your own plastic card by uploading artwork, photos, and text to their website, or choose from pre-made design templates. Most of these companies also offer custom design services. In that case, a graphic artist will design your card for an additional fee. If you don't have the time or resources to design it yourself, but you still want a unique look, this can be a great option.
4. Avoid clutter and overly small text. Since plastic business card printing typically measure 3.5" X 2", you want to make the most of the space available, but without crowding the card. Too much graphics can obscure text visibility and cause the card to appear less attractive. Overly small print can make your business card look more like a miniature legal notice than an important networking tool.
5. Be certain to include all your contact information. You can print on the front and back of plastic cards, plenty of room to put phone numbers, street addresses, email info, and social media business names from sites such as Facebook, Twitter, and Google. Don't forget to add the "@" symbol before your Twitter alphanumeric characters, and remember to include extension numbers for your business phone numbers if that would mean your customers can reach you faster.
6. Go with standard sizing to reduce the expense. If you choose a plastic business card size that is not one of the default options on a printing company's drop-down menu, the company will charge more for the cards.
7. Order as many cards as possible at once. Many printing companies offer discounts for larger printing jobs. However, it is wise to be certain that every card in a large order will be handed out to a prospective customer. If you hand many of them out to people who are unlikely to purchase from you or network with you, it is a waste of money.
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