- 1). Create your advertising contract by putting your logo at the top of a blank page. After your logo, include your business' mailing address, email address, phone number and fax number. Beneath your contact information, put the title "Advertising Agreement" in bold letters.
- 2). Add a bold heading called, "Advertising Procedures and Policies." Include your company's policy for scheduling advertisement placements in this section. Outline payment policy, cancellation policy and details on how to renew an advertisement that's already running. List important deadlines for submitting artwork. Detail the format you'd like to receive artwork and where it should be sent.
- 3). Create a bold heading called, "Advertiser's Information." Under the heading include a space for the potential advertiser's name, mailing address, phone number, email address and fax number. List the name of the person you should contact in case there's a question about the advertisement being placement.
- 4). Add a bold heading called, "Advertisement Placement." Create a section under it called "advertisement type." Include each type of advertisement you offer with an unchecked box next to each. Beside each type of advertisement you offer, indicate the size of the advertisement or the word count, as well as the cost. For example, you may indicate that a text link can include up to 20 words, while a banner ad 180-by-150 pixels. Add another section called "Dates" with a blank space after it. Include a run date and an end date as well as a space to include frequency. Set your frequency options depending on how often you plan to update ads on your website or in your publication.
- 5). Include a bold heading called, "Payment Terms." Leave a blank space to add the price of the advertising placement(s) and a space for the payment due date. List the payment options you offer and add unchecked boxes to each. For credit card payments, include a space where potential advertisers can write their credit card information (name, card number, expiration date and signature). Instruct people who are sending check or money orders where to send their payments.
- 6). Add language at the end of your contract that says, "I agree to the terms in this contract. I understand how my artwork should be submitted, the deadlines for submission, and the pricing and cancellations policies." Add a signature and date line for you and the advertiser.
- 7). For additional protection, find a lawyer who can take a look at your initial advertising contract, provide feedback and help you add information regarding liability, as it varies.
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