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How To Make A Trade Show Exhibit Your Own Without Owning It: Exploring Trade Show Display Rental

In the past, it was nearly impossible to customize a trade show display rental. In order for the company to maintain a profitable leasing business, they had to maintain generic trade show displays and allow minimal modification. In today's world, that dynamic has completely changed. Although there is no completely customizable exhibit available to lease yet, the options that have emerged come very close. This change makes leased booths an option for many companies that would previously have ruled them out, and makes them a better option for many other companies. Learning about the many ways that these booths can be customized will help you understand whether leasing is for you and get the most from your unit should you decide to lease.

Modular Is The Best Trade Show Display Rental

One of the driving factors contributing to customizability in modern booths is the prevalence of modular units. These booths are specially designed to be reconfigured. They offer levels of adaptability that were previously unknown in standard booths. With a modular unit, you can change almost everything from the configuration up. It is meant to be modified on the spot, with limited tools and limited time. Because they are designed to be so easily adapted, these have become the unit of choice for a rental.

If your company has never done a rental before, these trade show displays are a good place to start. You will have a lot of leeway to make any changes that you consider necessary in order to make it fit your company's desires. In addition, you'll be able to choose from a variety of sizes and coordinating accessories as needed.

Handling The Graphics And Text On A Rental

Different companies will tackle this question in different ways. Fundamentally, the more integrated the graphics are in a trade show display, the more difficult it can be to change them. It is not impossible, but it may lead to higher costs depending on the type of unit you select. The best way to manage maximum customization while keeping costs low is to ask the leasing company to price out all the options. They should be happy to oblige and inform you about the different trade show exhibit lease options available. You can then determine whether they've got something that works, or whether another company might be able to offer you more customizability at a lower price.

Adding To Your Unit

The final way to make any trade show display rental your own is by adding smaller convention items that are custom made for your business. For example, adding banner stands is a good way to make a standard booth look more customized. In the same way, adding signs on top of the booth or nearby can help detract from any stock appearance.

These customization tips are not comprehensive. As you experiment more with renting booths, you'll learn more about what to do and what's available. As a start, take the ideas presented here and apply them to your next leased booth. The results will almost certainly be more visitors, more leads, and more sales.

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