Technology Programming

Top Ten Call to Actions for a Website

Commercial websites survive on clicks and clicks are generated by a strong call to action. Understanding this simple logic will help you grasp the importance of creating a great, urgent sounding call to action for your website. If you are looking around for a way to dramatically improve your conversion ratio, you should centre your efforts around the call to action button in the web design stage. Here are the top 10 examples of great call to actions on websites.

Free trials

The audience is always interested in anything that is "free". Short and straightforward, this phrase combined with an attractively designed button will almost always provoke the viewer into making a "click". The logic is if you are offering a free trial, you must be selling something worth buying.

No obligations attached

Similar to the famous line "no strings attached", this phrase will convey to the user that you will not be presenting numerous requirements for online forms, agreements, contracts and personal information or (worse still) bank information. Your target audience will get to view your products/services without any fuss and immediately.

Limited offer

This offers a great sense of urgency and makes the reader rush forward to buy something. This phrase is ideal for the "push strategy" centred websites. This makes clear the ultimate objective of the website – sales. Most users who are surfing a website dedicated to provide an e commerce solution are there to buy so this phrase makes the process simple and direct for them.

Book now and get it now

While these two calls to actions are less aggressive than "buy now", they're equally effective. They are ideal for creating an emotional response in the minds of the users. The user will feel that she would miss out on something by not responding immediately and so will feel an immediate urge to click. If your products/services have a specific timeline, this phrase should find a place in your web design.

Share what you think

One of the best customer management lines ever, this phrase is a great call to action. Most people assume that their opinion is super-important and this phrase caters to that belief. If you ask your customers about their opinion, most of them would be willing to share.

Have a word with our experts

This phrase can only be used in knowledge intensive websites. Using this phrase in a legal/engineering/medical website is sure to generate a lot of clicks as the users feel that they can get advice from an expert who understands their unique problem.

Do this to get this

A phrase like this increases the conversion rate of a serious audience. The clients are willing to do whatever it takes to get the goods (free e book, software etc) so you can assume that they will be willing to buy your products.

Take a tour

If your website is promoting an expensive product/service, this is an appropriate call to action. The customers will feel more comfortable in seeing a live demo before the actual purchase.

Satisfaction Guaranteed

Users are likely to feel assured and comfortable after reading this phrase and they are more likely to click.
SHARE
RELATED POSTS on "Technology"
WordPress - How to Set up a New Theme to WordPress 3.
WordPress - How to Set up a New Theme to WordPress 3.
Solution of Creative Web Design
Solution of Creative Web Design
The three disciplines of User Experience
The three disciplines of User Experience
Web Design Sheffield Options For Professional Enterprises
Web Design Sheffield Options For Professional Enterprises
Do you have what it takes?
Do you have what it takes?
Segway Cost
Segway Cost
Microsoft Access 2010: What's Coming with Office 2010?
Microsoft Access 2010: What's Coming with Office 2010?
Companies of Web Development in Ireland Provide Designs that Work
Companies of Web Development in Ireland Provide Designs that Work
Penguin Update to Put Red-Flags on Negative SEO
Penguin Update to Put Red-Flags on Negative SEO
Innovative web 2 design templates can make your business famous quickly
Innovative web 2 design templates can make your business famous quickly
Building A Search Engine Friendly Website
Building A Search Engine Friendly Website
Exceptional Advice To Build Up Your Internet Marketing
Exceptional Advice To Build Up Your Internet Marketing
The Benefits of Selecting The Right Hosting Company
The Benefits of Selecting The Right Hosting Company
Is There a Methodology for Making Successful Logos
Is There a Methodology for Making Successful Logos
Benefits of Ruby On Rails Development
Benefits of Ruby On Rails Development
The Power of Colour and Shapes in Your Infant's Life.
The Power of Colour and Shapes in Your Infant's Life.
Advantages of Hiring PSD To HTML Service Providers
Advantages of Hiring PSD To HTML Service Providers
How to Make Responsive Web Design Attractive?
How to Make Responsive Web Design Attractive?
Converting PSD to Responsive HTML
Converting PSD to Responsive HTML
Just a few realy really hints and tips when it comes to website design but look for.
Just a few realy really hints and tips when it comes to website design but look for.

Leave Your Reply

*