Commercial websites survive on clicks and clicks are generated by a strong call to action. Understanding this simple logic will help you grasp the importance of creating a great, urgent sounding call to action for your website. If you are looking around for a way to dramatically improve your conversion ratio, you should centre your efforts around the call to action button in the web design stage. Here are the top 10 examples of great call to actions on websites.
Free trials
The audience is always interested in anything that is "free". Short and straightforward, this phrase combined with an attractively designed button will almost always provoke the viewer into making a "click". The logic is if you are offering a free trial, you must be selling something worth buying.
No obligations attached
Similar to the famous line "no strings attached", this phrase will convey to the user that you will not be presenting numerous requirements for online forms, agreements, contracts and personal information or (worse still) bank information. Your target audience will get to view your products/services without any fuss and immediately.
Limited offer
This offers a great sense of urgency and makes the reader rush forward to buy something. This phrase is ideal for the "push strategy" centred websites. This makes clear the ultimate objective of the website – sales. Most users who are surfing a website dedicated to provide an e commerce solution are there to buy so this phrase makes the process simple and direct for them.
Book now and get it now
While these two calls to actions are less aggressive than "buy now", they're equally effective. They are ideal for creating an emotional response in the minds of the users. The user will feel that she would miss out on something by not responding immediately and so will feel an immediate urge to click. If your products/services have a specific timeline, this phrase should find a place in your web design.
Share what you think
One of the best customer management lines ever, this phrase is a great call to action. Most people assume that their opinion is super-important and this phrase caters to that belief. If you ask your customers about their opinion, most of them would be willing to share.
Have a word with our experts
This phrase can only be used in knowledge intensive websites. Using this phrase in a legal/engineering/medical website is sure to generate a lot of clicks as the users feel that they can get advice from an expert who understands their unique problem.
Do this to get this
A phrase like this increases the conversion rate of a serious audience. The clients are willing to do whatever it takes to get the goods (free e book, software etc) so you can assume that they will be willing to buy your products.
Take a tour
If your website is promoting an expensive product/service, this is an appropriate call to action. The customers will feel more comfortable in seeing a live demo before the actual purchase.
Satisfaction Guaranteed
Users are likely to feel assured and comfortable after reading this phrase and they are more likely to click.
Free trials
The audience is always interested in anything that is "free". Short and straightforward, this phrase combined with an attractively designed button will almost always provoke the viewer into making a "click". The logic is if you are offering a free trial, you must be selling something worth buying.
No obligations attached
Similar to the famous line "no strings attached", this phrase will convey to the user that you will not be presenting numerous requirements for online forms, agreements, contracts and personal information or (worse still) bank information. Your target audience will get to view your products/services without any fuss and immediately.
Limited offer
This offers a great sense of urgency and makes the reader rush forward to buy something. This phrase is ideal for the "push strategy" centred websites. This makes clear the ultimate objective of the website – sales. Most users who are surfing a website dedicated to provide an e commerce solution are there to buy so this phrase makes the process simple and direct for them.
Book now and get it now
While these two calls to actions are less aggressive than "buy now", they're equally effective. They are ideal for creating an emotional response in the minds of the users. The user will feel that she would miss out on something by not responding immediately and so will feel an immediate urge to click. If your products/services have a specific timeline, this phrase should find a place in your web design.
Share what you think
One of the best customer management lines ever, this phrase is a great call to action. Most people assume that their opinion is super-important and this phrase caters to that belief. If you ask your customers about their opinion, most of them would be willing to share.
Have a word with our experts
This phrase can only be used in knowledge intensive websites. Using this phrase in a legal/engineering/medical website is sure to generate a lot of clicks as the users feel that they can get advice from an expert who understands their unique problem.
Do this to get this
A phrase like this increases the conversion rate of a serious audience. The clients are willing to do whatever it takes to get the goods (free e book, software etc) so you can assume that they will be willing to buy your products.
Take a tour
If your website is promoting an expensive product/service, this is an appropriate call to action. The customers will feel more comfortable in seeing a live demo before the actual purchase.
Satisfaction Guaranteed
Users are likely to feel assured and comfortable after reading this phrase and they are more likely to click.
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