The problem with Internet marketing is that it is filled with technical terms that many people find hard to grasp.
It doesn't help that the industry itself is cloaked in mystery with many so-called gurus guarding their million-dollar techniques with their lives.
Two terms that figure prominently in the Internet marketing world is PPC and SEO.
PPC stands for Pay-per-click while SEO means search engine optimization.
Basically, these two represent two sides of the Internet marketing coin and the issue of which one is better is an age-old debate already.
Here in this article, we will discuss PPC vs.
SEO by articulating the advantages and disadvantages of each technique.
PPC - Do you really need to spend money to make money online? As mentioned earlier, PPC stands for pay-per-click.
It is actually an advertising system.
As the name suggests, you get to pay only for the clicks that your ad has received.
Google is one of the pioneers of PPC and it is still the biggest PPC network in existence.
If you do a search on Google, you usually see ads on the side right? Those are actually PPC ads.
One of the biggest advantages of PPC advertising is that it shows almost immediate results.
After setting up your campaign, you can already see your ad from relevant search engine results.
You also get complete control of your ads from its content to the keywords that it will target.
You can also control your budget with PPC since you can limit it down to the penny.
The only real disadvantage of PPC is that some people tend to ignore PPC ads completely, viewing them as being untrustworthy.
SEO - Does it still work? The simple definition of search engine optimization or SEO is that it is the process of making your site search friendly.
When you search in Google and you see the top sites on the list, what you may not know is that many of those sites are there not by accident.
The owners of those sites actually did something to propel the sites on top of the list.
And that something is SEO.
In general, people tend to trust search results more than advertisements so this is where SEO holds an advantage over PPC.
The problem with this process is that it can be a long, painstaking process especially if you are trying to rank against a very competitive keyword.
If you have money to spend and want immediate results then I suggest you use Pay Per Click, but if you want a long-term sustainable website traffic source then I suggest you use SEO services.
It doesn't help that the industry itself is cloaked in mystery with many so-called gurus guarding their million-dollar techniques with their lives.
Two terms that figure prominently in the Internet marketing world is PPC and SEO.
PPC stands for Pay-per-click while SEO means search engine optimization.
Basically, these two represent two sides of the Internet marketing coin and the issue of which one is better is an age-old debate already.
Here in this article, we will discuss PPC vs.
SEO by articulating the advantages and disadvantages of each technique.
PPC - Do you really need to spend money to make money online? As mentioned earlier, PPC stands for pay-per-click.
It is actually an advertising system.
As the name suggests, you get to pay only for the clicks that your ad has received.
Google is one of the pioneers of PPC and it is still the biggest PPC network in existence.
If you do a search on Google, you usually see ads on the side right? Those are actually PPC ads.
One of the biggest advantages of PPC advertising is that it shows almost immediate results.
After setting up your campaign, you can already see your ad from relevant search engine results.
You also get complete control of your ads from its content to the keywords that it will target.
You can also control your budget with PPC since you can limit it down to the penny.
The only real disadvantage of PPC is that some people tend to ignore PPC ads completely, viewing them as being untrustworthy.
SEO - Does it still work? The simple definition of search engine optimization or SEO is that it is the process of making your site search friendly.
When you search in Google and you see the top sites on the list, what you may not know is that many of those sites are there not by accident.
The owners of those sites actually did something to propel the sites on top of the list.
And that something is SEO.
In general, people tend to trust search results more than advertisements so this is where SEO holds an advantage over PPC.
The problem with this process is that it can be a long, painstaking process especially if you are trying to rank against a very competitive keyword.
If you have money to spend and want immediate results then I suggest you use Pay Per Click, but if you want a long-term sustainable website traffic source then I suggest you use SEO services.
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