There are 5 million people involved involved in MLM in this country today. There are 285 million who are not involved. This means there are literally thousands, perhaps tens of thousands who right now are very skeptical of network marketing, who think that they'll never be involved in it, who'll someday make somebody a million dollar income. Personally I think the very best network marketers are not involved in network marketing yet.
Today everybody seems to be into retreading existing distributors over and over, and dreaming about landing the big heavy hitter. The industry has become a sluggish, lazy one filled with a lot of spoiled opportunist looking for something close to nothing as possible, and the opportunities available to them have been exploited to no end. Where there once was an industry full of fluff programs with token products that will basically sell you the farm for a small monthly fee. The point being recruiting "outer circle" people who are not involved in mlm is hard work, and few mlmer's today are not working hard, because the outer circle recruitment involves a two phase process and the first two steps are very tough ones.
Step one is to open the mind of your prospects as to the possibility of just starting a homebased business. 85% of all Americans who do not own their own business do have the desire to be entrepreneurs. The four most common reasons they do not are, takes to much money, takes to much time, to much risk, and I don't know how.Understand that 200 million people in this country want to be self employed, who are not and for reasons that do not apply to network marketing. These are powerful objections and ones that must be overcome before an outer circle prospect would even consider your opportunity.
So to recruit outer circle prospects the first step is to open the mind to starting their own business. The second step is to remove all the garbage about MLM that may be in their and then pour new information in, finally uplifting your specific opportunity. So wouldn't it be so much easier to just find folks who are involved in MLM, who've gotten past steps one and two and just convince them that your products are better and your compensation plan will pay them more? I mean why go through all the trouble of taking them through steps one and two when someone else has already done the tough part for you. Because if you don't this industry will not grow, your downline will be forever turning over as these transient MLMer's move on to the next better deal and you will never recruit a heavy hitter.
Today everybody seems to be into retreading existing distributors over and over, and dreaming about landing the big heavy hitter. The industry has become a sluggish, lazy one filled with a lot of spoiled opportunist looking for something close to nothing as possible, and the opportunities available to them have been exploited to no end. Where there once was an industry full of fluff programs with token products that will basically sell you the farm for a small monthly fee. The point being recruiting "outer circle" people who are not involved in mlm is hard work, and few mlmer's today are not working hard, because the outer circle recruitment involves a two phase process and the first two steps are very tough ones.
Step one is to open the mind of your prospects as to the possibility of just starting a homebased business. 85% of all Americans who do not own their own business do have the desire to be entrepreneurs. The four most common reasons they do not are, takes to much money, takes to much time, to much risk, and I don't know how.Understand that 200 million people in this country want to be self employed, who are not and for reasons that do not apply to network marketing. These are powerful objections and ones that must be overcome before an outer circle prospect would even consider your opportunity.
So to recruit outer circle prospects the first step is to open the mind to starting their own business. The second step is to remove all the garbage about MLM that may be in their and then pour new information in, finally uplifting your specific opportunity. So wouldn't it be so much easier to just find folks who are involved in MLM, who've gotten past steps one and two and just convince them that your products are better and your compensation plan will pay them more? I mean why go through all the trouble of taking them through steps one and two when someone else has already done the tough part for you. Because if you don't this industry will not grow, your downline will be forever turning over as these transient MLMer's move on to the next better deal and you will never recruit a heavy hitter.
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