There are certain things that will always look the same, and it is okay that they do. No matter how many bells and whistles you put on a dishwasher, you walk into a strange kitchen you will be able to tell what is the dishwasher right away. Thats fine. In the case of household appliances, form following function is pretty much the mantra. The problem with that belief, however, is when it spills over into the world of fashion and design. If you want to buy yourself something special, it is very hard to find something that is going to stand out. A perfect example is watches. Designers at several large companies create iconic designs but in the end, no matter how amazing it may look and how many dials and knobs it might have, there are still going to be several hundred out there that look just like it. You deserve something better than that, something more special. And that is easier to get than you might think.

We have been conditioned over several decades of consumerism that the best way to buy anything is to go into a store and simply choose something already designed and waiting for us. Part of that was built out of necessity and practicality, because there were very few people who had the skills to truly design one of a kind items and the expense involved in doing so made custom designed anything prohibitively expensive. There was even a cultural backlash attached to it, as a sign of modern class warfare. In many fields, that schism still exists, but at least in the world of jewelry over the last several years that has changed, thanks to two important trends, one mechanical and the other human.

On the mechanical side, technology has improved so dramatically, especially in the world of computers and computer aided design (or CAD) that instead of taking weeks to create a design, build a prototype, examine if for flaws and finally create the finished product, that whole process can be done in just a couple of days, which saves money on the labor side. Additionally, since it is all done on computer, it eliminates the need to spend money on materials creating piece after piece until the right design is achieved.

The human side is even more exciting. Nowadays, professional jewelers tend to be trained artisans who have the skills and tools to create fine jewelry. Working with diamonds and other precious gem stones and metals, they can create articles of jewelry that are as unique as you are. These abilities are no just confined to necklaces, rings and earring, but also watches, Designers will work with you to find out what exactly your dream watch looks like, and they will then create the timepiece of your dreams, so that when you slip that watch on every day and admire its beauty, you can take pride in knowing that, in all the world, there is no one who is wearing a watch like it.