If you're in a faith-based niche, you're selling something bigger than what meets the eye.
Whether it's a book, membership to an organization, a set of CDs on child discipline or relationships--or any other product or service--you're not selling a book, a CD set, or a certificate of membership.
You're selling a set of ideals.
"If you have integrity, nothing else matters.
If you don't have integrity, nothing else matters.
" --Alan K.
Simpson You, as a faith-based business or nonprofit, are already way ahead of the large majority of businesses and nonprofits in America.
The traditional Judeo-Christian belief system provides the basis for all that is important in business, and your business is the business of providing a life-changing product or service.
In a business setting, integrity means following the highest standard of ethical and professional conduct.
Honesty, loyalty, and trustworthiness are as important as a good product or service.
A company is defined by its overall mindset, and integrity must be so integral to the nature of the company that it remains steadfast no matter what.
Employees are more committed to--and satisfied with--a company that has high integrity.
Your prospects and customers will notice, too, and will be attracted to it.
Start with relationships.
Establish relationships, within your company and with your clients.
Treat all others with respect.
Build strong rapport.
Accept responsibility for your actions and attitudes.
The concept of "relationship marketing" is founded on integrity.
It's pretty simple: people want to do business with companies they can trust.
Do everything possible to gain trust--and to regain it when something goes wrong.
Build communication.
Your goal is to reach the world with your message.
But your message gets lost or distorted if it's not communicated clearly.
Make sure all your communication materials are clear, precise, and professional--and consistent with your principles.
This includes print materials, such as brochures and letters, and electronic ones such as web content and autoresponders.
Do you do speeches...
radio spots...
audiovisual presentations? All of these begin with a good script...
and end with your message being delivered well.
End with results.
Research performed by the Institute of Business Ethics found that companies showing a "clear commitment to ethical conduct" almost always outperform companies that don't.
Integrity pays off financially through a strong and loyal customer base.
Surveys indicate that a majority of consumers will: --Avoid buying from companies guilty of any misconduct; --Pay more for a product--even switch brands or retailers--to support a cause they care about; --Be more likely buy from a company that has the best reputation for social responsibility.
The bottom line: companies with integrity succeed.
Communicate your commitment to integrity to your customers and prospects, and you have an advantage over the rest of the marketplace.
When choosing someone to create all your online and offline marketing materials, be sure to find one who shares your commitment to integrity--and can communicate it to your audience.
Whether it's a book, membership to an organization, a set of CDs on child discipline or relationships--or any other product or service--you're not selling a book, a CD set, or a certificate of membership.
You're selling a set of ideals.
"If you have integrity, nothing else matters.
If you don't have integrity, nothing else matters.
" --Alan K.
Simpson You, as a faith-based business or nonprofit, are already way ahead of the large majority of businesses and nonprofits in America.
The traditional Judeo-Christian belief system provides the basis for all that is important in business, and your business is the business of providing a life-changing product or service.
In a business setting, integrity means following the highest standard of ethical and professional conduct.
Honesty, loyalty, and trustworthiness are as important as a good product or service.
A company is defined by its overall mindset, and integrity must be so integral to the nature of the company that it remains steadfast no matter what.
Employees are more committed to--and satisfied with--a company that has high integrity.
Your prospects and customers will notice, too, and will be attracted to it.
Start with relationships.
Establish relationships, within your company and with your clients.
Treat all others with respect.
Build strong rapport.
Accept responsibility for your actions and attitudes.
The concept of "relationship marketing" is founded on integrity.
It's pretty simple: people want to do business with companies they can trust.
Do everything possible to gain trust--and to regain it when something goes wrong.
Build communication.
Your goal is to reach the world with your message.
But your message gets lost or distorted if it's not communicated clearly.
Make sure all your communication materials are clear, precise, and professional--and consistent with your principles.
This includes print materials, such as brochures and letters, and electronic ones such as web content and autoresponders.
Do you do speeches...
radio spots...
audiovisual presentations? All of these begin with a good script...
and end with your message being delivered well.
End with results.
Research performed by the Institute of Business Ethics found that companies showing a "clear commitment to ethical conduct" almost always outperform companies that don't.
Integrity pays off financially through a strong and loyal customer base.
Surveys indicate that a majority of consumers will: --Avoid buying from companies guilty of any misconduct; --Pay more for a product--even switch brands or retailers--to support a cause they care about; --Be more likely buy from a company that has the best reputation for social responsibility.
The bottom line: companies with integrity succeed.
Communicate your commitment to integrity to your customers and prospects, and you have an advantage over the rest of the marketplace.
When choosing someone to create all your online and offline marketing materials, be sure to find one who shares your commitment to integrity--and can communicate it to your audience.
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