Web Metrics and Web Traffic Tools

Tracking Traffic

One of the most important variables for you to track in regards to your website is the amount of traffic it gets. Unless you know how many people are visiting your site, you really do not know how successful the site is. Most hosting providers give you some way to track how many visitors are coming to your site. You can also use third-party traffic tracking tools, such as Google Analytics, to see which pages are being visited the most.

Besides tracking the visits to your website, you also need to pay attention to several Web metrics. Web metrics are statistics generated from website traffic data; they will give you more detailed information about how your site is performing. These statistics look not only at the people who are coming to your site, but at how effective your site is at converting them into customers. This will help you allocate more resources to the appropriate areas of your site.

When it comes to Web metrics, you can look at many variables to gauge the performance of your site. For example, you can look at the number of units sold on your site, or the number of email addresses captured. You can look at how many people are visiting your site after searching at a search engine, or after visiting a referring site. You can also determine where your visitors are leaving your site and try to improve this content to retain them a bit longer.

If you want to track Web metrics on your site, you will need to use some type of tracking platform. Google Analytics is one of the most popular solutions for this process. To use this free service, you will need to sign up for an account with Google. You will get a piece of code to insert into each page on your site. You can log into your Google account to look at the updated stats.