Cheeks are often associated with youthful beauty and health. When observing someone's face, the most obvious hallmark of youth is full cheeks (malar eminences). A youthful face is characterized by a balanced distribution of superficial and deep fat, which results in a three dimensional series of arcs and convexities, supported by the underlying bony skeleton. However, as people grow old, the fat pads that fills out our cheeks and gives them their plumpness, change position and fall. They can even flatten out and disappear, giving the face a caved-in or sunken appearance.

Fortunately, there is a myriad of options that can enhance cheeks and restore the malar area to a youthful appearance. Cheek enhancement [http://philippineplasticsurgeon.com/cheek-enhancement.htm] may be desirable either to improve the definition over the cheek bones or to lift the mid face as part of facial rejuvenation. Cheek augmentation surgery is an outpatient procedure used to sculpt the face and provide new facial contours for patients who want the high, prominent cheekbones that are frequently associated with beauty. Cheek enhancement can balance the facial structure by correcting a deficient cheek area due to heredity, age-related bone or facial trauma.

Fat injection (also called liposculpture) is one option that uses the patient's own fat to fill in areas of the face. Fat transfer, is a well-established, safe, and natural way to restore youthful facial contours. This technique is advantageous, because most patients have an abundance of this natural resource. Though the fat deposits gradually dissipate, retained portions may last for many years. Fat is an excellent choice for enhancement of the cheeks, softening of the lid-cheek interface, or the correction of facial hollows or concavities. The procedure is usually performed under local anesthesia that usually takes an hour or two and the results are instant.

Other options include collagen injections, hyaluronic acid injections and the use of soft filler materials (implants) such as Gortex and Softform. Depending on the filler and the area treated, the results can last up to 2 years. As opposed to fat, "fillers" have a greater ease of application, require no recovery and give an immediate instantaneous result.

Cosmetic surgery such as cheek augmentation is very affordable in the country. Lower overhead costs and professional fees makes it possible for U.S.- trained plastic & reconstructive surgeon to perform these surgeries at a fraction of the cost of the same procedures in the United States, U.K. and other countries, without sacrificing quality of care.