Mobile Marketing is fast becoming the centre point of any successful DM campaign. The MMG online messaging platform is connected to over 100 global destinations and is fully compliant with the Direct Marketing Association's (DMA) best practice guidelines in the UK.
The web-based platform is designed as a complete Mobile Marketing and Mobile Database cleaning solution, incorporating BULK SMS, Two-Way SMS, Premium Rate Text Services (PRSMS) and HLR Lookup. One of unique feature within this platform is the application of the DMA Code of Practice in regards to BULK SMS / MMS Marketing and Two Way Messaging in the UK. The MMG SMS Messaging Platform automatically pauses outgoing BULK SMS messages in the UK, between the hours of 21:00hrs and 09:00hrs and will continue the broadcast automatically after 09:00hrs, of course the MMG Platform still receives inbound messages including stop requests. Another feature with as part of the 2-Way SMS is the automatic server entry of the stop command on all out-going SMS messages. There are many Bulk SMS service providers in the UK; however some services leave compliance of the DMA code completely with the marketer. The MMG platform integrates best practice guidelines automatically and is a step forward in the provision of DMA Compliant Bulk SMS Services. Through the new MMG Platform, marketers can create, schedule and deploy SMS / MMS Marketing Campaigns in over 100 countries. Clean their mobile marketing lists using the HLR Lookup Service. Manage their Premium Rate Text Services and correspond via SMS using Two-Way SMS. Speaking on behalf of the Mobile Marketing Group, European Development Manager – Jason Bromley said "Mobile Marketing via SMS is now receiving great criticism in the UK from consumers receiving text messages; promoting products and services either very late into the night or early hours of the morning. This is normally down to marketers using the cheaper SMS marketing solutions currently found in the market. Marketers need to be aware these cheaper alternatives are usually based outside of the UK were compliance to direct marketing codes is either not understood or not taken notice of. Our connections are all direct UK connections, ensuring fast delivery of SMS marketing campaigns normally 15 messages per second. With full extensive online reporting features. Our dedicated data servers are UK based and password encrypted ensuring data security. Our intention was to build a Mobile Marketing platform which incorporates UK Codes of practice. This is just a starting point for the future of SMS. Compliance needs to start with the aggregators and passed down the line to marketers, ensuring everyone is complaint and not causing consumer harm".
Further explaining the importance of this technology, Rachel Aldighieri, Head of Marketing and Communications at the Direct Marketing Association (DMA), says: "Recent DMA research highlights the power of mobile with almost half of consumers responding to mobile advertising going on to make some kind of purchase, making it integral to the business and marketing plans of every organisation. However, for mobile marketing to be truly successful, businesses need to build trust in the medium through accurate targeting and implementing comprehensive data security measures. In creating a product that adheres to DMA best practice guidelines, MMG is able to provide peace of mind to its customers while building trust in the medium."
The MMG Mobile Marketing Platform service is launched today and incorporates the company's Mobile Marketing services, micro-billing, micro-payment solutions, Bulk SMS Marketing, Two Way SMS and opted in Consumer Marketing Lists to find out more, visit the Mobile Marketing Group website at: http://www.mmgrp.co.uk
The web-based platform is designed as a complete Mobile Marketing and Mobile Database cleaning solution, incorporating BULK SMS, Two-Way SMS, Premium Rate Text Services (PRSMS) and HLR Lookup. One of unique feature within this platform is the application of the DMA Code of Practice in regards to BULK SMS / MMS Marketing and Two Way Messaging in the UK. The MMG SMS Messaging Platform automatically pauses outgoing BULK SMS messages in the UK, between the hours of 21:00hrs and 09:00hrs and will continue the broadcast automatically after 09:00hrs, of course the MMG Platform still receives inbound messages including stop requests. Another feature with as part of the 2-Way SMS is the automatic server entry of the stop command on all out-going SMS messages. There are many Bulk SMS service providers in the UK; however some services leave compliance of the DMA code completely with the marketer. The MMG platform integrates best practice guidelines automatically and is a step forward in the provision of DMA Compliant Bulk SMS Services. Through the new MMG Platform, marketers can create, schedule and deploy SMS / MMS Marketing Campaigns in over 100 countries. Clean their mobile marketing lists using the HLR Lookup Service. Manage their Premium Rate Text Services and correspond via SMS using Two-Way SMS. Speaking on behalf of the Mobile Marketing Group, European Development Manager – Jason Bromley said "Mobile Marketing via SMS is now receiving great criticism in the UK from consumers receiving text messages; promoting products and services either very late into the night or early hours of the morning. This is normally down to marketers using the cheaper SMS marketing solutions currently found in the market. Marketers need to be aware these cheaper alternatives are usually based outside of the UK were compliance to direct marketing codes is either not understood or not taken notice of. Our connections are all direct UK connections, ensuring fast delivery of SMS marketing campaigns normally 15 messages per second. With full extensive online reporting features. Our dedicated data servers are UK based and password encrypted ensuring data security. Our intention was to build a Mobile Marketing platform which incorporates UK Codes of practice. This is just a starting point for the future of SMS. Compliance needs to start with the aggregators and passed down the line to marketers, ensuring everyone is complaint and not causing consumer harm".
Further explaining the importance of this technology, Rachel Aldighieri, Head of Marketing and Communications at the Direct Marketing Association (DMA), says: "Recent DMA research highlights the power of mobile with almost half of consumers responding to mobile advertising going on to make some kind of purchase, making it integral to the business and marketing plans of every organisation. However, for mobile marketing to be truly successful, businesses need to build trust in the medium through accurate targeting and implementing comprehensive data security measures. In creating a product that adheres to DMA best practice guidelines, MMG is able to provide peace of mind to its customers while building trust in the medium."
The MMG Mobile Marketing Platform service is launched today and incorporates the company's Mobile Marketing services, micro-billing, micro-payment solutions, Bulk SMS Marketing, Two Way SMS and opted in Consumer Marketing Lists to find out more, visit the Mobile Marketing Group website at: http://www.mmgrp.co.uk
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