If you have been running an affiliate marketing or Internet marketing business for some time now, then you are probably aware of the value of the opt-in email list.
As Internet marketing veterans often put it, the money is in your mailing list.
As long as you keep that mailing list fresh and targeted, you will always have prospects for your business.
However, it is not enough that you keep adding names to your list.
More important is to keep the existing list happy and here are three ways to persuade your subscribers to stay in your opt-in mailing list.
1.
Make your newsletter a vehicle for conveying useful information.
Your newsletter certainly is a tool for promoting your products, but you would be making a big mistake if every issue of your newsletter does nothing but make a hard sell of your products.
You need to give value to your subscribers too.
One of the ways to do that is to send them useful information like quick tips, book reviews, product reviews, podcasts and instructional videos.
Make your subscribers want to stay in the list because they have a use for it.
2.
Entertain your subscribers every once in a while.
Sometimes it can be boring to read a newsletter that has nothing but sensible information in it.
People do want to be entertained.
So, you may consider putting jokes or anecdotes or inspirational stories on your newsletter occasionally.
Create some interesting video, which combines the entertainment with valuable information.
This kind of videos becomes the most viewed in YouTube or other video publishing sites.
3.
Use your newsletter to inform your subscribers of exclusive deals.
Nothing induces more people to buy than a members-only sale.
This form of exclusivity always makes them feel special.
Once again you can figure out something interesting for people - for example, create a story based sale, as people love to be engaged and persuaded by events.
If you will apply at least 50 percent what you have learned in this article, then you will be way ahead of 99 percent of online marketers.
Patience and persistence will make a big difference in a long run.
You will be able to sell more products and services over and over again.
Of course time to time you can do a hard selling, as after all you need to make some money.
But, be cautious of what you promote and how you promote it.
Not every product that pays good commission, will be delivering something valuable to your list.
Remember, even if you are a just affiliate marketer, and you help to sell other people products, your opt-in email list is your customers, and you take all the responsibility afterwards.
As Internet marketing veterans often put it, the money is in your mailing list.
As long as you keep that mailing list fresh and targeted, you will always have prospects for your business.
However, it is not enough that you keep adding names to your list.
More important is to keep the existing list happy and here are three ways to persuade your subscribers to stay in your opt-in mailing list.
1.
Make your newsletter a vehicle for conveying useful information.
Your newsletter certainly is a tool for promoting your products, but you would be making a big mistake if every issue of your newsletter does nothing but make a hard sell of your products.
You need to give value to your subscribers too.
One of the ways to do that is to send them useful information like quick tips, book reviews, product reviews, podcasts and instructional videos.
Make your subscribers want to stay in the list because they have a use for it.
2.
Entertain your subscribers every once in a while.
Sometimes it can be boring to read a newsletter that has nothing but sensible information in it.
People do want to be entertained.
So, you may consider putting jokes or anecdotes or inspirational stories on your newsletter occasionally.
Create some interesting video, which combines the entertainment with valuable information.
This kind of videos becomes the most viewed in YouTube or other video publishing sites.
3.
Use your newsletter to inform your subscribers of exclusive deals.
Nothing induces more people to buy than a members-only sale.
This form of exclusivity always makes them feel special.
Once again you can figure out something interesting for people - for example, create a story based sale, as people love to be engaged and persuaded by events.
If you will apply at least 50 percent what you have learned in this article, then you will be way ahead of 99 percent of online marketers.
Patience and persistence will make a big difference in a long run.
You will be able to sell more products and services over and over again.
Of course time to time you can do a hard selling, as after all you need to make some money.
But, be cautious of what you promote and how you promote it.
Not every product that pays good commission, will be delivering something valuable to your list.
Remember, even if you are a just affiliate marketer, and you help to sell other people products, your opt-in email list is your customers, and you take all the responsibility afterwards.
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