Call to action websites are clear about what you are trying to achieve and knowing the response you want from the client.
If you want them to contact you in order to generate a lead that will sell product or idea, then your entire approach has to be centered around that purpose.
People don't have time to read "ABOUT US", "OUR MISSION" and silly, useless links.
Focus on why they came to your website and use common sense to guide them to their objectives.
OK, how? • Capture their attention with a bold headline, "New Gizmos and Delivered Immediately" • Use text that talks to them one on one.
Don't sounded "canned" and remember why they came to your website.
• Never offer more than three options to click on from the front page.
KISS, Keep It Simple, Straightforward.
• Bulleted lists show benefits clearly and quickly.
The impact of simple declarative statements are easier to remember.
• Pictures of people and with testimonials will build confidence in working with YOU.
It's like virtual body language.
• Get their email in return for a "Free Report", an "Online Special Discount" or "Time Limited Bonus Offer".
It's simple, you give, you get.
• Use a strategically designed website to guide clients through to their conversion.
Conversion is when they call or email you.
Traditional websites will kill your business, have a design that serves a strategic purpose! Ask for their business and show them what it is you want them to do, like call for a free gift, email now for the discount or bonus offer.
If you show them you have their sought after gadget, they will give you their business.
So, cut through the fluff, show them you have what they want and ask for their business.
A Call To Action website lets you engage a buyer to get involved and not just be a passive viewer.
It demands you present your business in a lean, effective manner that makes the viewer want to get in touch with YOU.
Everyday, more and more people use the internet to start their buying process.
If you don't take advantage of a Call to Action website, your competition certainly will.
Scrap that old website and get strategic!
If you want them to contact you in order to generate a lead that will sell product or idea, then your entire approach has to be centered around that purpose.
People don't have time to read "ABOUT US", "OUR MISSION" and silly, useless links.
Focus on why they came to your website and use common sense to guide them to their objectives.
OK, how? • Capture their attention with a bold headline, "New Gizmos and Delivered Immediately" • Use text that talks to them one on one.
Don't sounded "canned" and remember why they came to your website.
• Never offer more than three options to click on from the front page.
KISS, Keep It Simple, Straightforward.
• Bulleted lists show benefits clearly and quickly.
The impact of simple declarative statements are easier to remember.
• Pictures of people and with testimonials will build confidence in working with YOU.
It's like virtual body language.
• Get their email in return for a "Free Report", an "Online Special Discount" or "Time Limited Bonus Offer".
It's simple, you give, you get.
• Use a strategically designed website to guide clients through to their conversion.
Conversion is when they call or email you.
Traditional websites will kill your business, have a design that serves a strategic purpose! Ask for their business and show them what it is you want them to do, like call for a free gift, email now for the discount or bonus offer.
If you show them you have their sought after gadget, they will give you their business.
So, cut through the fluff, show them you have what they want and ask for their business.
A Call To Action website lets you engage a buyer to get involved and not just be a passive viewer.
It demands you present your business in a lean, effective manner that makes the viewer want to get in touch with YOU.
Everyday, more and more people use the internet to start their buying process.
If you don't take advantage of a Call to Action website, your competition certainly will.
Scrap that old website and get strategic!
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