Brochures are one of the most practical and effective tools in promoting a business. Nowadays, you can easily produce your own brochure with the aid of numerous computer applications. However, there are important steps you need to follow to make certain you end up with a professional-looking brochure. It is very important that you read these important pointers before you finally print brochures.
1. Get the accurate brochure size
Those with no prior experience in brochure printing usually commit the error of setting up the wrong size. Although you have completed the design and layout your printer will return the copy to you if there are issues with proper sizing. It is very important that you dont use a legal size layout and send it to the online printer on an A4 size. Bear in mind that when you insist on improper sizing, the printing company will need to adjust the design and structure, which could affect the clarity of the images and the effective placement of content.
2. Be creative to make your brochure stand out
Before your print brochures, it is very crucial that you consider the type of message you want to convey to your intended market. It pays well to get some research and review the existing brochures used by your competitors. Check what marketing tools they are using and see if these are effective in their marketing campaign. Make certain that your brochure will stand out to stay in the competition. Normally, people are attracted to colored front page, so make sure that this is catch and has the unique ability to persuade a potential customer to get a copy and read more. It is recommended to stay away from familiar fonts that are provided with common software. Since these font are very common, your competitors might have already used them.
3. Check the resolution of the images
Make certain that the images included in your brochures are of superior. This is very important to avoid pixelated pictures and clip arts that could become eyesores. Your brochure can become professional looking and neat if the images are vivid and clear. Remember, images are effective focal point to grab the attention of a potential customer. Never include an image if it could defeat the marketing purpose of the brochure. In designing your brochure, take note that the images appearing on your computer monitor has a low resolution of about 72 dpi, which could appear as clear on your monitor, but will not suffice for printouts.
4. Select the right type of paper stock
When printing companies print brochures, they normally use paper stocks in 80 to 100 lbs added with different coatings and finishes. A thick paper stock is more expensive compared to thinner types but the added value is worth since it could provide a sense of professionalism to your image as a business. However, if your budget is limited, you can choose thinner types of paper and choose a coating to protect.
1. Get the accurate brochure size
Those with no prior experience in brochure printing usually commit the error of setting up the wrong size. Although you have completed the design and layout your printer will return the copy to you if there are issues with proper sizing. It is very important that you dont use a legal size layout and send it to the online printer on an A4 size. Bear in mind that when you insist on improper sizing, the printing company will need to adjust the design and structure, which could affect the clarity of the images and the effective placement of content.
2. Be creative to make your brochure stand out
Before your print brochures, it is very crucial that you consider the type of message you want to convey to your intended market. It pays well to get some research and review the existing brochures used by your competitors. Check what marketing tools they are using and see if these are effective in their marketing campaign. Make certain that your brochure will stand out to stay in the competition. Normally, people are attracted to colored front page, so make sure that this is catch and has the unique ability to persuade a potential customer to get a copy and read more. It is recommended to stay away from familiar fonts that are provided with common software. Since these font are very common, your competitors might have already used them.
3. Check the resolution of the images
Make certain that the images included in your brochures are of superior. This is very important to avoid pixelated pictures and clip arts that could become eyesores. Your brochure can become professional looking and neat if the images are vivid and clear. Remember, images are effective focal point to grab the attention of a potential customer. Never include an image if it could defeat the marketing purpose of the brochure. In designing your brochure, take note that the images appearing on your computer monitor has a low resolution of about 72 dpi, which could appear as clear on your monitor, but will not suffice for printouts.
4. Select the right type of paper stock
When printing companies print brochures, they normally use paper stocks in 80 to 100 lbs added with different coatings and finishes. A thick paper stock is more expensive compared to thinner types but the added value is worth since it could provide a sense of professionalism to your image as a business. However, if your budget is limited, you can choose thinner types of paper and choose a coating to protect.
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