- 1). Visit your library to get a sense of what the ads look like. Though the Internet is the place to buy collectible ads, the library is the place to browse the real thing. You want to do that because, as good as computer graphics have become, they fall short of the beautiful colors found in the ad printed on paper. Many libraries still have bound volumes of "Life" magazine from the 1940s, 1950s and 1960s. They are full of ads for cars, toys, alcohol, cigarettes, trains, you name it. You will be impressed by the range of finely designed and rendered art work.
- 2). Start browsing the decade of your childhood; that likely will pull at your heart strings the most. You will see women wearing the skirts your mom used to have, men drinking the beer your father loved, kids playing with that special, favorite toy that you had. After you finish browsing, you should know where you want to start that collection.
- 3). You can find the old ads on-line, searching eBay or elsewhere. Most ads are priced at $ 9.95, and they have been for years. The buyer's market should last, given the supply of ads compared with collectors.
- 4). After you purchase the ad, carefully insert it into the storage sleeve. You can buy these transparent sleeves at craft stores or among office supplies. Then put the sleeve into the three-ring binder. Now your ads are protected and accessible. You can pull them off the shelf to show others, and you don't have to worry about tears or fingerprints as they page though them. Some people frame the ads and display them on the wall as works of art.
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