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3 Key Things To Look For When Buying Your Trade Show Display

Companies are always looking for effective ways to market their products and have enjoyed greater success with the evolution of trade show exhibits.
As technology changes, it is reflected in the way you showcase your product.
Today, you can find a trade show booth equipped with integrated digital monitors allowing you to constantly update graphics and target different markets, but is it going to cost a fortune to transport? Now you can have it all: A modern look, portability and functionality and it will not break the bank.
Consider these factors when shopping for your exhibit.
Choose a Design That Effectively Markets Your Trade Show Exhibits What is the look you are going for? Adding monitors to your exhibit brings digital impact and flexibility, creating a tech-savvy environment.
You can also choose a custom frame shape that incorporates your company's logo, complements your graphic imagery and supports your brand.
Ultimately, your product will help dictate the route you want to take when designing your look.
For example, a technology company would likely want to display their newest gadgets for the audience to see and use, requiring workstations or tables.
Once you decide the look you are going for, make sure it can serve different functions.
Your booth should evolve as your products do.
How Functional Is Your Trade Show Display? Once you get a feel for your design aesthetic, you have to ask yourself if your package will allow for multiple uses.
For example, a carrying case for a 10-foot frame might convert into a workstation or table.
Smart companies are thinking of everything, utilizing every inch of space down to the storage unit.
Also, consider whether your exhibit can work for any occasion.
Would it work beyond the trade show? You would like to be able to change the graphic aspects of your design in order to keep up with the changes that come with product development and brand growth.
Keep this in mind when designing your exhibit and this way, you'll have the basics to build a display with the freedom to change things up for different purposes or marketing strategies.
Transporting And Setting Up Your Trade Show Booth You shouldn't have to waste much time building your booth.
Today, companies are providing several portable display systems, including pop up displays and banner stands that set up fast without tools or detailed training.
It should be easy to set up a display by yourself, and a good design should take no more than 20 minutes to assemble.
After all, the quicker you are set up, the quicker you are ready to sell.
You can find several systems of trade show booths that fit in one or two small cases today, so you can have a display that is easy to ship, transport and store.
Most portable displays offer big graphics and a professional look, yet are lightweight, simple to install and pack small for the easiest transport.
Following these guidelines should make your transition into the exhibition world a success.
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