Nowadays, marketing is no longer confined to classic print media like newspapers and brochures. Even the transmission medium of Television that was at one stage a new channel of communication has been surpassed by more recently-developed marketing options like SMS marketing. Then again, it is scarcely surprising that advertisers would utilize the latest technology to disperse the word concerning, say, products and services considering we are now living in the age of information.
If you've ever gotten an sms on your mobile phone informing you that the hair salon you go to is currently giving clients a discount on their treatments, or that you may receive a personal loan at a preferential rate if you 'call right away', then you have come across mobile marketing. This particular type of marketing is often called 'SMS Marketing' because it makes use of the Short Message Service (SMS) capability of the mobile phone to convey the promotional message. Naturally, mobile marketing by no means resembles the other kind of mobile marketing where the marketing message takes the form of a billboard attached to a trailer which is then towed behind a vehicle, or taken to a place and positioned where it's particularly noticable to passers by.
Having said that, it is actually SMS marketing by way of cellular phone technology that we're most interested in here. The growing call for and utilization of gadgets like Smart phones and portable tablets means that advertisers now have a completely new technique for communicating that exhibits no noticeable indication of declining. This is a definite advantage for marketers because it provides them with a potentially vast target audience to disseminate their promotional announcements to. Extra to this is the possibility of being able to dispatch bulk emails which is also advantageous for advertising agents.
Moreover, mobile marketing endeavours aren't any longer limited to written text alone because it's currently feasible to incorporate images, and also video and audio, in the marketing message as well. A lot of of the new cellular phones that you can buy nowadays have got color displays and are able to support sound, video and graphic applications that are inclined to be more attractive to the receiver than just text alone. Multimedia studies have discovered that it is a lot easier for an individual to disregard or fail to be engaged by a text message than the multi-media version of it for the reason that moving images and sound actively 'grab' their focus. What's more, it's a recognized fact that human beings assimilate data most easily through visual pictures and, to a lesser degree, by hearing sounds in contrast to performing the mostly intellectual activity of comprehension through reading. In other words, multimedia is more appealing and gets the information across quicker, which, not surprisingly, is handy for marketers.
Last but not least, folks tend to keep their cell phones on or close to their person thus the mobiles marketing technique is a very good way for the marketing expert to get in contact with an audience almost instantly. It's also a highly personal method of marketing because of the fact that lots of individuals keep their mobile phones close by and use these devices frequently during the course of a day.
If you've ever gotten an sms on your mobile phone informing you that the hair salon you go to is currently giving clients a discount on their treatments, or that you may receive a personal loan at a preferential rate if you 'call right away', then you have come across mobile marketing. This particular type of marketing is often called 'SMS Marketing' because it makes use of the Short Message Service (SMS) capability of the mobile phone to convey the promotional message. Naturally, mobile marketing by no means resembles the other kind of mobile marketing where the marketing message takes the form of a billboard attached to a trailer which is then towed behind a vehicle, or taken to a place and positioned where it's particularly noticable to passers by.
Having said that, it is actually SMS marketing by way of cellular phone technology that we're most interested in here. The growing call for and utilization of gadgets like Smart phones and portable tablets means that advertisers now have a completely new technique for communicating that exhibits no noticeable indication of declining. This is a definite advantage for marketers because it provides them with a potentially vast target audience to disseminate their promotional announcements to. Extra to this is the possibility of being able to dispatch bulk emails which is also advantageous for advertising agents.
Moreover, mobile marketing endeavours aren't any longer limited to written text alone because it's currently feasible to incorporate images, and also video and audio, in the marketing message as well. A lot of of the new cellular phones that you can buy nowadays have got color displays and are able to support sound, video and graphic applications that are inclined to be more attractive to the receiver than just text alone. Multimedia studies have discovered that it is a lot easier for an individual to disregard or fail to be engaged by a text message than the multi-media version of it for the reason that moving images and sound actively 'grab' their focus. What's more, it's a recognized fact that human beings assimilate data most easily through visual pictures and, to a lesser degree, by hearing sounds in contrast to performing the mostly intellectual activity of comprehension through reading. In other words, multimedia is more appealing and gets the information across quicker, which, not surprisingly, is handy for marketers.
Last but not least, folks tend to keep their cell phones on or close to their person thus the mobiles marketing technique is a very good way for the marketing expert to get in contact with an audience almost instantly. It's also a highly personal method of marketing because of the fact that lots of individuals keep their mobile phones close by and use these devices frequently during the course of a day.
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