Being strategic can save you from running in circles - a tiring, frustrating and often expensive experience at the best of times! A sound strategy helps you know that the steps you are implementing today will further your goals for your future.
It helps you get traction on what direction to take your business or a specific area of your business, like marketing or product creation.
It can help you maximize your resources and see results sooner.
It's not so easy though! The trouble is, being strategic is easier said than done.
Laying out a plan is the starting point, but tweaking, evolving and improving your plan is just as important.
As new opportunities come to light, as you discover new areas of strength in yourself and identify needs in your ideal clients, your plan needs to be honed.
A growing business is not static The reality of a growing business is that the plan you have today is only as good as the understanding and information you have today.
What you learn and experience tomorrow, can and should add new perspective.
But wait! I'm not suggesting you rethink your strategy every morning! But I am suggesting you create a strategy that is a working tool, revisited at regular time intervals (for example quarterly or semi-annually) or at a major realization, a new discovery or a potentially golden opportunity.
It's that entrepreneurial thinking that can trip us up The very nature of an entrepreneur can make it challenging to be strategic! Entrepreneurs are ideas people.
They are quick to see opportunities and they often have more ideas than they know what to do with.
The difficulty comes in knowing which ideas or opportunities to follow through on and which to set aside for the time being.
Here are 5 key considerations to putting a good strategy together Clarifying these will help you see when to jump in, when to wait and when to run in the other direction! Write down your answers to these questions.
It will help you consolidate your thoughts.
#1 Who am I? What are my strengths, my skills, my passions, my dreams? What do I love doing and what do I loathe? #2 What do I want my business to be in 10 years time? What effect do I want my business to have? What do I want to spend my time doing? #3 Who are my ideal clients? What help are they looking for? What do they need that I can help them with? What characteristics do they have? #4 What products or services can I offer? What products are a good marriage of who I am with what my clients need and are happy to pay for? #5 How will my clients find out about me? What marketing tools make the most sense for me and my clients? Whenever you're stuck on any of these...
Spend some time clarifying the area you're stuck on before you make any more decisions! If you need help, get it! Staying fuzzy means you risk spending lots of resources with little chance of good results.
When you're clear...
It's not that easy to be clear about these aspects of your business, but when you are, you're in a great position to move boldly and directly toward your goals! When you're in that place, take a moment to enjoy your accomplishments!
It helps you get traction on what direction to take your business or a specific area of your business, like marketing or product creation.
It can help you maximize your resources and see results sooner.
It's not so easy though! The trouble is, being strategic is easier said than done.
Laying out a plan is the starting point, but tweaking, evolving and improving your plan is just as important.
As new opportunities come to light, as you discover new areas of strength in yourself and identify needs in your ideal clients, your plan needs to be honed.
A growing business is not static The reality of a growing business is that the plan you have today is only as good as the understanding and information you have today.
What you learn and experience tomorrow, can and should add new perspective.
But wait! I'm not suggesting you rethink your strategy every morning! But I am suggesting you create a strategy that is a working tool, revisited at regular time intervals (for example quarterly or semi-annually) or at a major realization, a new discovery or a potentially golden opportunity.
It's that entrepreneurial thinking that can trip us up The very nature of an entrepreneur can make it challenging to be strategic! Entrepreneurs are ideas people.
They are quick to see opportunities and they often have more ideas than they know what to do with.
The difficulty comes in knowing which ideas or opportunities to follow through on and which to set aside for the time being.
Here are 5 key considerations to putting a good strategy together Clarifying these will help you see when to jump in, when to wait and when to run in the other direction! Write down your answers to these questions.
It will help you consolidate your thoughts.
#1 Who am I? What are my strengths, my skills, my passions, my dreams? What do I love doing and what do I loathe? #2 What do I want my business to be in 10 years time? What effect do I want my business to have? What do I want to spend my time doing? #3 Who are my ideal clients? What help are they looking for? What do they need that I can help them with? What characteristics do they have? #4 What products or services can I offer? What products are a good marriage of who I am with what my clients need and are happy to pay for? #5 How will my clients find out about me? What marketing tools make the most sense for me and my clients? Whenever you're stuck on any of these...
Spend some time clarifying the area you're stuck on before you make any more decisions! If you need help, get it! Staying fuzzy means you risk spending lots of resources with little chance of good results.
When you're clear...
It's not that easy to be clear about these aspects of your business, but when you are, you're in a great position to move boldly and directly toward your goals! When you're in that place, take a moment to enjoy your accomplishments!
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