CGI design is becoming more and more common, as software and processes that were extremely specialist and expensive a few years ago become more routine and widely used. As with any similar technology, there is a rapid curve of use; after an initial period where it becomes established in the market and its value is recognised, costs begin to fall as efficiencies are found and soon it can be adopted across the board. This is now the case with CGI design, something offered by many design companies, who use it along with more traditional design procedures to create highly effective advertising campaigns, to aid in the research and development process for products, and to assist in other aspects of many businesses.
These CGI design companies will often be targeted at a specific sector in the market, therefore offering specialist training and experience that the others may not possess. However, such is the versatility of CGI software that given the right information, it is possible for a company to fulfil a huge number of roles effectively. Therefore many companies have quite broad portfolios of clients and can tailor their skills to whatever job they are hired to do.
One arena in which CGI design is increasingly used is that of product design - for example, in the case of mobile phones or other consumer electronics. A full CGI representation of the object can be created with comparatively little trouble; essentially, a 3-dimensional version is created using data from the design brief, allowing a computer to produce the view of the product from any given aspect. Once this data is held in the computer, relatively cosmetic and other changes can be made with little difficulty. Perhaps the phone would look better in a slightly different colour, perhaps minor changes to the design would improve its appearance, or perhaps a change in the lighting would showcase it to better effect? These are easily carried out, without the need to change the original brief or actually physically manufacture the product.
Similarly, CGI design is often used in advertising to give a sense of the properties of the product in question. The same software and processes that were used to design the goods in the first place can equally be used to show it off to potential consumers. The product can be 'shot', as if by a conventional camera, from any angle, in any lighting, with any background - the range of variables that can be used are almost literally infinite. Animations are created by panning the viewpoint, the software rendering the data to give a highly detailed and exceptionally lifelike film clip. This process obviously has significant advantages of time and energy over traditional filming, because once the foundation data has been programmed in, minor changes can be made without worrying about the physical realities of filming.
This is just one of the ways that CGI design is used by manufacturing companies in their design and marketing processes. However, it is becoming increasingly common to see such all-round 3-dimensional representations of products - even if you don't always recognise that it what it is. The level of detail is so high and the software so advanced that, if required, there is actually very little difference between a high-quality photograph and the CGI output. In fact, human faces have even been created and rendered using CGI technology that are practically indistinguishable from the real thing. And yet, lifelike though these representations are, they can be presented to the audience in a way that simply isn't possible using a physical camera. CGI is therefore an extremely powerful and versatile design and marketing tool for your company.
These CGI design companies will often be targeted at a specific sector in the market, therefore offering specialist training and experience that the others may not possess. However, such is the versatility of CGI software that given the right information, it is possible for a company to fulfil a huge number of roles effectively. Therefore many companies have quite broad portfolios of clients and can tailor their skills to whatever job they are hired to do.
One arena in which CGI design is increasingly used is that of product design - for example, in the case of mobile phones or other consumer electronics. A full CGI representation of the object can be created with comparatively little trouble; essentially, a 3-dimensional version is created using data from the design brief, allowing a computer to produce the view of the product from any given aspect. Once this data is held in the computer, relatively cosmetic and other changes can be made with little difficulty. Perhaps the phone would look better in a slightly different colour, perhaps minor changes to the design would improve its appearance, or perhaps a change in the lighting would showcase it to better effect? These are easily carried out, without the need to change the original brief or actually physically manufacture the product.
Similarly, CGI design is often used in advertising to give a sense of the properties of the product in question. The same software and processes that were used to design the goods in the first place can equally be used to show it off to potential consumers. The product can be 'shot', as if by a conventional camera, from any angle, in any lighting, with any background - the range of variables that can be used are almost literally infinite. Animations are created by panning the viewpoint, the software rendering the data to give a highly detailed and exceptionally lifelike film clip. This process obviously has significant advantages of time and energy over traditional filming, because once the foundation data has been programmed in, minor changes can be made without worrying about the physical realities of filming.
This is just one of the ways that CGI design is used by manufacturing companies in their design and marketing processes. However, it is becoming increasingly common to see such all-round 3-dimensional representations of products - even if you don't always recognise that it what it is. The level of detail is so high and the software so advanced that, if required, there is actually very little difference between a high-quality photograph and the CGI output. In fact, human faces have even been created and rendered using CGI technology that are practically indistinguishable from the real thing. And yet, lifelike though these representations are, they can be presented to the audience in a way that simply isn't possible using a physical camera. CGI is therefore an extremely powerful and versatile design and marketing tool for your company.
SHARE
