Marketing is the process of connecting people and products.
With proper implementation, technology enables connections.
We are the midst of a marketing paradigm-shift.
There are new marketing tools that allow for low-cost direct connections between organizations and their constituents.
The challenge is knowing how, why, and when to utilize these new marketing tools.
The Eight Critical Steps to Internet Marketing Success Are:
The marketing plan will help you:
Internet marketing is particularly well-suited for a highly segmented target audience.
If you want to take advantage of this opportunity, however, you need to know the socio-demographic characteristics of your audience.
Message What is the most important thing you want to say? What is the most concise and attention-grabbing method of saying it? That is your message.
Medium What is the best way of distributing the message? There might be several different ideal mediums - website, email marketing, press releases, pay per click advertising through Google AdWords, for example.
Website There is no excuse for not having a website.
Any organization that wants to interact with customers online must have an online presence.
Generally, less is more.
Websites are no longer repositories for data.
Audiences expect better and will judge you based on the quality and presentation of your site.
A site that looks like a dollar store in a seedy neighborhood should not be trying to communicate with an audience that doesn't shop in dollar stores.
Press Releases Online press releases can be extremely effective.
Email Marketing Email marketing campaigns using Constant Contact are a very good way to communicate directly with, and develop, existing relationships with your constituents.
Social Media Sites There are more Facebook users than the U.
S.
population.
If you have time to focus on social media sites, this can be a very effective way to leverage the Internet for free.
The key is spending time, however.
With proper implementation, technology enables connections.
We are the midst of a marketing paradigm-shift.
There are new marketing tools that allow for low-cost direct connections between organizations and their constituents.
The challenge is knowing how, why, and when to utilize these new marketing tools.
The Eight Critical Steps to Internet Marketing Success Are:
- Marketing Plan
- Target Audience
- Message
- Medium
- Website
- Press Releases
- Email Marketing
- Social Media Sites
The marketing plan will help you:
- identify and set goals;
- determine your budget;
- target specific audiences;
- create and prioritize messaging;
- identify the most efficient and effective distribution medium; and
- create a time line for implementation.
Internet marketing is particularly well-suited for a highly segmented target audience.
If you want to take advantage of this opportunity, however, you need to know the socio-demographic characteristics of your audience.
Message What is the most important thing you want to say? What is the most concise and attention-grabbing method of saying it? That is your message.
Medium What is the best way of distributing the message? There might be several different ideal mediums - website, email marketing, press releases, pay per click advertising through Google AdWords, for example.
Website There is no excuse for not having a website.
Any organization that wants to interact with customers online must have an online presence.
Generally, less is more.
Websites are no longer repositories for data.
Audiences expect better and will judge you based on the quality and presentation of your site.
A site that looks like a dollar store in a seedy neighborhood should not be trying to communicate with an audience that doesn't shop in dollar stores.
Press Releases Online press releases can be extremely effective.
Email Marketing Email marketing campaigns using Constant Contact are a very good way to communicate directly with, and develop, existing relationships with your constituents.
Social Media Sites There are more Facebook users than the U.
S.
population.
If you have time to focus on social media sites, this can be a very effective way to leverage the Internet for free.
The key is spending time, however.
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