Your production brief should account for precisely what you want in your video.
The brief is an easy-to-follow explanation that will guide your production company create a product you are happy with.
The writing of brief tends to be a quick and easy process: a short but thorough summary is generally plenty to get started.
The steps below should be followed when writing a script: 1.
The Purpose What do you want to use your video for? Is it promotional? Is it a product demonstration? Is it for training? 2.
Target Audience Who do you want to watch your production? Can they be grouped in any way? What do they already know about the subject area? What sort of things will appeal to them? 3.
Distribution Think about where your video will be aired.
It should change depending on if it's for the internet, a DVD, or in a presentation.
Is it going to be part of a presentation and talked through? 4.
Content How will you make sure your video will stand out? Will the material be used in any other ways? 5.
Narration How would you like it to be narrated? Would you like a professional voice over, "talking heads", or a presenter to lead it? 6.
Style What style will your target audience respond to? Look at other popular videos from the industry for successes.
7.
Budget What is your video production budget? You should also think about what benefit the money you spend will have.
You may have to think of VAT.
8.
Your Deadline What is the ultimate completion date? What other extra time requirements do you anticipate during the production?