If you have been in network marketing for any length of time, you have probably heard the line everyone is your prospect. The extent of training we get as network marketers is to just talk to everyone around us and eventually someone will join our downline. If you have done this you know how frustrating it can be to do this type of prospecting. Even if the person is interested, it is more likely than not that you will never hear from them again, leaving you to move on and find the next person who may want to join your downline. By doing this kind of prospecting you are chasing after people to join your downline.
Instead, wouldn't it be nice to have your prospects chasing after you to join your opportunity. To do this you must have highly qualified leads who are interested in the opportunity that you have to offer. If you have had any marketing training outside of network marketing you know that you must always target your audience. If you are trying to target everyone, you are really targeting no one. We must always know who our target audience is. Then we need provide them with value. No one will care about your opportunity until they know that you care about helping them achieve their goals. Give them value first, and they will be begging to join your downline. If you have a prospect who knows the power of network marketing, and you have taught them how they can build their business, and are now willing to work with them to grow their downline, they will be begging to join your downline.
If you target everyone for joining your downline you will always be disappointed, since some people don't want to own their own business. Some people may like their job, and have no intention of ever being their own boss. Others yet may have had a bad experience with network marketing and want nothing to do with it.
On the other hand if you are targeting people who specifically want to become wealthy by building a network marketing business, you now have a group of people with whom you do not have to defend how great of a business you have on your hands. They have already proven that they want to be their own boss, and build their own business. They are most likely ready and willing to go to work, but may not have learned the marketing techniques to take their business to the level that they desire.
If you specifically target the right audience you will no longer need to chase down your prospects, as they will now be chasing you down to join your downline.
Instead, wouldn't it be nice to have your prospects chasing after you to join your opportunity. To do this you must have highly qualified leads who are interested in the opportunity that you have to offer. If you have had any marketing training outside of network marketing you know that you must always target your audience. If you are trying to target everyone, you are really targeting no one. We must always know who our target audience is. Then we need provide them with value. No one will care about your opportunity until they know that you care about helping them achieve their goals. Give them value first, and they will be begging to join your downline. If you have a prospect who knows the power of network marketing, and you have taught them how they can build their business, and are now willing to work with them to grow their downline, they will be begging to join your downline.
If you target everyone for joining your downline you will always be disappointed, since some people don't want to own their own business. Some people may like their job, and have no intention of ever being their own boss. Others yet may have had a bad experience with network marketing and want nothing to do with it.
On the other hand if you are targeting people who specifically want to become wealthy by building a network marketing business, you now have a group of people with whom you do not have to defend how great of a business you have on your hands. They have already proven that they want to be their own boss, and build their own business. They are most likely ready and willing to go to work, but may not have learned the marketing techniques to take their business to the level that they desire.
If you specifically target the right audience you will no longer need to chase down your prospects, as they will now be chasing you down to join your downline.
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