Problem Arises

• Identify your problem. Was it with product or was it a customer service issue? From here, you should then map out what it is you want to get out of making a customer complaint.
  Evidence is also critical here. Take photos or videos where necessary. This will strengthen your case should your credibility be called into question. Sometimes, these kinds of problems may end up in court so organization is crucial if you want to win in the end.
  
  

Choose a Method

• There are a few ways you can go about making a complaint. One of the most common is a telephone inquiry. Some companies have a department set up specifically for this purpose while others have it as an extension of another department, such as human resources.
  
  Putting a complaint in writing is a more formal approach. Some companies have websites in which you can submit the specifics of your problems. Snail mail is another option but stands to take longer.
  
  By far, the most direct way is to make a complaint in person. This may take the form of meeting with a representative or dealing directly with a manager.
  
  

Complaint Tips

• Don't let anger fuel your complaint. Keeping calm and cool when dealing with a company's representative will ensure a steady exchange of communication as well as build a non-hostile environment.
  
  Be pushy, but respect boundaries. An assertive approach will show you mean business but do not let your temper get out of control. If you do not reach anyone on your first attempt, stay with it. If your complaint is valid, it deserves the relevant attention.
  
  Timing is crucial when making a complaint. As soon as you are sure you have been wronged, make contact. Sitting on the issue will only lessen your case.