You can make your limited marketing dollars go a long way when selling a home
With just a few simple and well thought out strategies, any person or agent selling a home can make a big impact with a small marketing budget.
1. Small is best when it comes to print advetising:
Very few people have the big dollars to take out a full-page advertisement in a daily newspaper, but that doesn't mean you should ignore print advertising as part of your marketing plan for selling a home; there are many numerous available alternatives.
Church newsletters and bulletins usually offer advertising space to local residents and businesses, at a great price. These print vehicles are particularly effective for advertising a family home or smaller unit that would be of interest to the church goers.
Newsletters from alumni groups, organizations, neighborhood subdivisions can also provide low-cost options for selling a home.
Most newspapers today are hurting for more money, weekly newspapers are no exception. Weekly newspapers are relatively low-cost vehicle you can use to communicate with potential buyers, particularly if you are targeting an older demographic.
2. Market what you do best:
Promoting your expertise differentiates you from the pack and can result in free advertising. Grabbing their attention regularly is the best marketing skill when selling a home.
Notify your local newspapers, radio stations and public TV stations whenever you list or make any changes or additions to your property, past or present. The local newspaper may be interested in running an article on your area of expertise. This could be how you laid out your home or garden, color schemes or interior design or additions you have made. All these subjects are of interest to their readers and viewers and therefore to them.
You may be invited to be a guest on the radio, TV station. If you do appear a radio or TV show, make sure to get a recording of your appearance and put it up on your realtors Web site. As the saying goes 'priceless' free publicity for those selling a home.
3. Pick up the phone:
Although it's the most basic form of marketing and communication, it's a well known fact within the real estate industry that most home sellers do not like to pick up the phone to make cold calls.
Just 30 minutes a day telephoning prospect buyers and follow up calls can bring in results according to statistics.
Making calls to local businesses, organizations, universities and schools to ask if you can promote in their newsletters or supply an article about your home which may be of interest to those that want to live close to the school etc. can also result in new prospects.
4. Keep communicating:
No matter what marketing vehicle or methods you decide to use in your program for selling a home, make sure they are reaching buyers (lapsed, current and potential) on a consistent and regular basis.
The experts recommend anyone selling a home should be communicating with potential buyers in some form or another every four to six weeks.
So as you can see you do not need big advertising dollars when selling a home. Use these ideas with or without a realtor to sell your home.
Selling a home is all about letting as many people as possible know your house is for sale.
With just a few simple and well thought out strategies, any person or agent selling a home can make a big impact with a small marketing budget.
1. Small is best when it comes to print advetising:
Very few people have the big dollars to take out a full-page advertisement in a daily newspaper, but that doesn't mean you should ignore print advertising as part of your marketing plan for selling a home; there are many numerous available alternatives.
Church newsletters and bulletins usually offer advertising space to local residents and businesses, at a great price. These print vehicles are particularly effective for advertising a family home or smaller unit that would be of interest to the church goers.
Newsletters from alumni groups, organizations, neighborhood subdivisions can also provide low-cost options for selling a home.
Most newspapers today are hurting for more money, weekly newspapers are no exception. Weekly newspapers are relatively low-cost vehicle you can use to communicate with potential buyers, particularly if you are targeting an older demographic.
2. Market what you do best:
Promoting your expertise differentiates you from the pack and can result in free advertising. Grabbing their attention regularly is the best marketing skill when selling a home.
Notify your local newspapers, radio stations and public TV stations whenever you list or make any changes or additions to your property, past or present. The local newspaper may be interested in running an article on your area of expertise. This could be how you laid out your home or garden, color schemes or interior design or additions you have made. All these subjects are of interest to their readers and viewers and therefore to them.
You may be invited to be a guest on the radio, TV station. If you do appear a radio or TV show, make sure to get a recording of your appearance and put it up on your realtors Web site. As the saying goes 'priceless' free publicity for those selling a home.
3. Pick up the phone:
Although it's the most basic form of marketing and communication, it's a well known fact within the real estate industry that most home sellers do not like to pick up the phone to make cold calls.
Just 30 minutes a day telephoning prospect buyers and follow up calls can bring in results according to statistics.
Making calls to local businesses, organizations, universities and schools to ask if you can promote in their newsletters or supply an article about your home which may be of interest to those that want to live close to the school etc. can also result in new prospects.
4. Keep communicating:
No matter what marketing vehicle or methods you decide to use in your program for selling a home, make sure they are reaching buyers (lapsed, current and potential) on a consistent and regular basis.
The experts recommend anyone selling a home should be communicating with potential buyers in some form or another every four to six weeks.
So as you can see you do not need big advertising dollars when selling a home. Use these ideas with or without a realtor to sell your home.
Selling a home is all about letting as many people as possible know your house is for sale.
SHARE
