Selling online has become one of the trending concepts in the retail industry. There are hundreds and thousands of online stores showing up every day, but not all of them are able to score the success, and the customers. When your store can reach a global audience and it is open 24/7, you have a lot of opportunities which you can benefit from. However, making unplanned decisions and making some silly mistakes can bring your e-commerce design crashing to the ground.
Here are some mistakes you definitely need to avoid:
A Lack Of Product Descriptions
If you are shopping at your local store, you have the ability to pick up items and check them all around before purchasing them. On the other hand, there are e-commerce stores, which give you just a picture of what you need. This means that lack of product descriptions and lack of product information could end up in losing valuable customers. Until and unless you are offering significantly lower prices compared to your competitors, your customers will just move to another website where they feel there are appropriate product descriptions.
No Contact Information
Put yourself in your customer's shoes, they want to know whom they are dealing with on the internet, and it is natural. Wouldn't you think twice before handing over your credit card details on a website where there are no contact details? If your website doesn't include your contact details, your customers are less likely to trust you, and more likely to switch to another, more legitimate looking online store.
Tiny Product Images
Since your customers are not physically in contact with the product, you are selling online, you need to ensure that you do your best to recreate and improve on their experience. Small, ambiguous images are more likely to result in customer dissatisfaction.
Lack Of Payment Options
Not every one of your customers owns a credit card, a master visa card, or a PayPal account. Limiting your payment options to a specific type of medium will allow you to target only those who have the credit card, or PayPal account. Be sure to add various payment options in your e-commerce website development so that customers keep coming in, no matter the nature of payment they need to make.
These are some mistakes that can be detrimental to your online store- be sure you have an appropriate plan in place and make sure that you cover all these points.
Here are some mistakes you definitely need to avoid:
A Lack Of Product Descriptions
If you are shopping at your local store, you have the ability to pick up items and check them all around before purchasing them. On the other hand, there are e-commerce stores, which give you just a picture of what you need. This means that lack of product descriptions and lack of product information could end up in losing valuable customers. Until and unless you are offering significantly lower prices compared to your competitors, your customers will just move to another website where they feel there are appropriate product descriptions.
No Contact Information
Put yourself in your customer's shoes, they want to know whom they are dealing with on the internet, and it is natural. Wouldn't you think twice before handing over your credit card details on a website where there are no contact details? If your website doesn't include your contact details, your customers are less likely to trust you, and more likely to switch to another, more legitimate looking online store.
Tiny Product Images
Since your customers are not physically in contact with the product, you are selling online, you need to ensure that you do your best to recreate and improve on their experience. Small, ambiguous images are more likely to result in customer dissatisfaction.
Lack Of Payment Options
Not every one of your customers owns a credit card, a master visa card, or a PayPal account. Limiting your payment options to a specific type of medium will allow you to target only those who have the credit card, or PayPal account. Be sure to add various payment options in your e-commerce website development so that customers keep coming in, no matter the nature of payment they need to make.
These are some mistakes that can be detrimental to your online store- be sure you have an appropriate plan in place and make sure that you cover all these points.
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