A logo represents the company vision and spirit. Thinking of designing a logo can be complex as it represents a company. Competency of a graphic designer may vary from person to person deepening on their experience.
One more expect in design a logo is to talk with client about their expectation and company vision. Designers should continually communicate with the client to get review for their work so that they can work according to the expectations.
Few things that one can take in to consideration while designing a logo:
1) It should be aligned with the vision and spirit of company:
A corporate identification should integrate styles that indicate the organization's substance. It should signify the true nature of the business. For example, if you are providing academic solutions, your logo should include official colors and styles. While designing a logo it should be kept in mind about the industry type of the business and how the company wants to portray their image to the external worked.
2) Usage of Vector Graphics for logo design
Using vector graphic can give the logo a sharp touch to its looks. You can use adobe illustrator for creating logo graphics. It strengthens a graphic designer with all the tools to create eye catching logos.
3) Color Combination
Color combination is a tricky and very important aspect of logo design. The color used in the logo design should be according to the company portfolio. Best way to ask the client to provide the color combination they want. The logo color is also important as the same color and even the logo will be used everywhere by the company such as website design, interiors, company products packaging, accessories etc..
4) Never use free logos present on internet
Free logos are used by several graphic designers and should not be used by the companies as it malifies the integrity and reputation of a company.
5) Proportionate size
The size of the logo created should be proportionate in width and height. The dimensions should be perfect and well balanced to make it look appealing and professional.
Keping in mind about the points that are described above, a graphic designer can take their checks and balances while creating a creative logo. Professional logo created by experienced designers follows these steps to create a master piece logo. More than that if a designer is successfully in replicating the company image, then it can help to boost the company presence in print and internet media.
One more expect in design a logo is to talk with client about their expectation and company vision. Designers should continually communicate with the client to get review for their work so that they can work according to the expectations.
Few things that one can take in to consideration while designing a logo:
1) It should be aligned with the vision and spirit of company:
A corporate identification should integrate styles that indicate the organization's substance. It should signify the true nature of the business. For example, if you are providing academic solutions, your logo should include official colors and styles. While designing a logo it should be kept in mind about the industry type of the business and how the company wants to portray their image to the external worked.
2) Usage of Vector Graphics for logo design
Using vector graphic can give the logo a sharp touch to its looks. You can use adobe illustrator for creating logo graphics. It strengthens a graphic designer with all the tools to create eye catching logos.
3) Color Combination
Color combination is a tricky and very important aspect of logo design. The color used in the logo design should be according to the company portfolio. Best way to ask the client to provide the color combination they want. The logo color is also important as the same color and even the logo will be used everywhere by the company such as website design, interiors, company products packaging, accessories etc..
4) Never use free logos present on internet
Free logos are used by several graphic designers and should not be used by the companies as it malifies the integrity and reputation of a company.
5) Proportionate size
The size of the logo created should be proportionate in width and height. The dimensions should be perfect and well balanced to make it look appealing and professional.
Keping in mind about the points that are described above, a graphic designer can take their checks and balances while creating a creative logo. Professional logo created by experienced designers follows these steps to create a master piece logo. More than that if a designer is successfully in replicating the company image, then it can help to boost the company presence in print and internet media.
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