Many people these days are discovering the one tool that hundreds of people have known about for the last several years and that is the Newspaper.
Now you may think I have lost my mind when I say that the newspaper can be a valuable tool in marketing your business, but if you stop and think it makes plenty of sense.
Consider this for a moment think about the number of people who read the news paper on a daily basis, now consider the number of people you will be reaching with your ads in the paper.
There are some things that you need to consider when you are thinking about advertising in the newspaper.
First you need to consider the niche that you want to target with your ad, you are in the real estate business so you need to cater to that type of niche.
The reason this is so important is because different clients respond to different types of ads.
The next thing you need to consider is the fact that you need to determine your overall budget for the ad.
It is important that you stay within the budget that you have set aside for the ads.
since the ad is going to run you more than an average ad you don't want to deplete you entire budget and be stuck with absolutely no responses.
It it important that you know the audience that you will be advertising towards with your ad.
It is important to discover what the problem they are seeking a solution to.
Knowing the audience will help you determine the solution to the problems.
Keep aware of your timing for your ad.
You don't want your ad to run at a time when there will be no responses and all you manage to do is waste your time and money on a useless ad.
The last thing you need to keep in mind is that one ad will not give you the results that you are seeking.
It will take several ads in a row to finally get you satisfactory results that will make your efforts finally pay off when it comes to getting business headed your way.