- A funeral home is not a desired service; it is a necessity. So, be basic. Show photos of sample caskets and provide the history of the funeral home. Creating a personal touch will generate more interest in the business.
- A funeral home can use religious quotes to attract religious clientele. The quotes should be sayings that make the loved ones feel better about their loss. It's a good idea to have several fliers that downplay religion for those who are not religious.
- Designing fliers with clean and clutter-free monograms work well (see Resources). Keep in mind the simpler, the better. White and black colors work best. Also, green and earthy colors provide a modern twist for funeral home marketing materials.
- Add all the contact information necessary on the flier. This should include the website, phone numbers and any other pertinent information. Less is more with this business. A funeral home must become as welcoming and hospitable as possible. Perhaps, include coffee as a complimentary appeal in the flier wording.
- Try to incorporate recycled paper into the business and make note of it on the fliers. Many people like the idea of dealing with a company that is environmentally conscious. The paper can be purchased at a local supply store or online.
Flier ideas
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Information
Eco-friendly
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