The internet, by its nature, is a faceless medium. Anyone can set up a website, so it's often difficult to get to know a person, company or institution the way you would if you met them face to face. Though your site as a whole will go some of the way to forming people's opinions about you, having an informative About Us page will help people to decide if you are the right company for the job. For that reason, it's vital that you make your About Us page work hard for you and try to convince people of your abilities.
First of all, you want to ensure that you exude a sense of trust to your visitor. Explain how long you have been in business, why the company was founded and by whom. Describe, in detail, what services you are able to offer and why your company is the best in the business for offering those services. Try to think of two or three absolute specialities that your company handles, giving a unique selling point to a visitor.
If you are a small firm, with only a few staff (or even a one-man band), then a great way of giving people a better idea of who you are and what you can do is to write a small profile for each staff member. It's important here to remember to keep it the right side of professional. You may have some very interesting hobbies and pastimes that you take part in outside of the office, and if they relate to your business (say you're a mountain climber and you run a camping supplies store) then include them prominently. If, however, you are an accountant you perhaps don't want the first thing someone reads about you to be that you're a Level 5 wizard in your local wargaming society. Lists of qualifications, successful projects you have completed in the past and projects you are currently working on - including how you solved particular problems or made the process that little bit easier for your client - will help to build a sense of trust between you and your visitor.
For larger companies with many members of staff you could have profiles for the key players in your firm, again listing their qualifications and their outstanding efforts in their field. But don't forget the little guys. Why not include a few profiles, which could rotate each month, of some of your staff lower down the pecking order? Again, highlight the services they are able to offer and perhaps give them an opportunity to say what they like about working for your company - kind of like an internal testimonial.
On the subject of testimonials, these could be added to your About Us page, rather than being placed on their own separate testimonials page. Or, why not pull some really great quotes from your testimonials and dot them around your About Us page, perhaps in a larger font, kind of like small headlines?
Your About Us page should be just that. It should give visitors to your site an opportunity to meet you without meeting you. It should build a sense of trust and it should make clear what it is you are able to do and why you are the best people to do it.
First of all, you want to ensure that you exude a sense of trust to your visitor. Explain how long you have been in business, why the company was founded and by whom. Describe, in detail, what services you are able to offer and why your company is the best in the business for offering those services. Try to think of two or three absolute specialities that your company handles, giving a unique selling point to a visitor.
If you are a small firm, with only a few staff (or even a one-man band), then a great way of giving people a better idea of who you are and what you can do is to write a small profile for each staff member. It's important here to remember to keep it the right side of professional. You may have some very interesting hobbies and pastimes that you take part in outside of the office, and if they relate to your business (say you're a mountain climber and you run a camping supplies store) then include them prominently. If, however, you are an accountant you perhaps don't want the first thing someone reads about you to be that you're a Level 5 wizard in your local wargaming society. Lists of qualifications, successful projects you have completed in the past and projects you are currently working on - including how you solved particular problems or made the process that little bit easier for your client - will help to build a sense of trust between you and your visitor.
For larger companies with many members of staff you could have profiles for the key players in your firm, again listing their qualifications and their outstanding efforts in their field. But don't forget the little guys. Why not include a few profiles, which could rotate each month, of some of your staff lower down the pecking order? Again, highlight the services they are able to offer and perhaps give them an opportunity to say what they like about working for your company - kind of like an internal testimonial.
On the subject of testimonials, these could be added to your About Us page, rather than being placed on their own separate testimonials page. Or, why not pull some really great quotes from your testimonials and dot them around your About Us page, perhaps in a larger font, kind of like small headlines?
Your About Us page should be just that. It should give visitors to your site an opportunity to meet you without meeting you. It should build a sense of trust and it should make clear what it is you are able to do and why you are the best people to do it.
SHARE
