The art of advertising is as old as can be. Before each and every American county from Utah to the most remote of New York's boroughs was equipped with its own advertising agency, professional marketers resorted to using a wide variety of popular tactics, many of which no longer serve the typical marketer. When it comes to advertising —whether on small or large scales —what once was, most certainly no longer is.
Have you ever heard your grandparents talk about the Yellow Pages? No, it's not that they've lost control of their pill count again, they're talking about what many an advertising agency consider one of the most outdated methods of promoting a business: the phone book. As of 2014, most copies of the Yellow Pages have made their way into YouTube videos being torn in half by gym rats, as opposed to helping the common consumer locate a local business. With the advent of social media and digital referrals, unless your target market is over the age of 65 or living in the most remote of cult communities in Utah, steer clear of the Yellow Pages.
Saying "no"to direct mailing is just as important, if not more so, than saying "no"to illegal drugs. Few and far between are the people who actually pay attention to the "snail mail"that comes via their local postman. While it's true that offering a free sample or coupon still works when used sparingly, most consumers are entirely turned off to receiving gobs of "junk mail."What is impressive, however, is the new "handwritten"font that envelope stuffers are using to trick their victims into thinking that Avon cares about them enough to bust out a pen and paper.
Jerry Seinfeld empowered all Americans —even the kindest, most tender of hearts from Utah —when during season four of his self-titled show, he fired back at an annoying telemarketer, saying, "Oh, gee, I can't talk right now. Why don't you give me your home number and I'll call you later."Caller ID was first introduced to the Yankee user in 1984. Since then, telemarketing as a means of advertising is completely obsolete.
Fortunately for those seeking the help of a marketing agency in an effort to improve their company's image, notoriety and productivity, the digital age of advertising has arrived and, with it, the elimination of many of America's most popular, archaic product-pushing tactics is already beginning.
Have you ever heard your grandparents talk about the Yellow Pages? No, it's not that they've lost control of their pill count again, they're talking about what many an advertising agency consider one of the most outdated methods of promoting a business: the phone book. As of 2014, most copies of the Yellow Pages have made their way into YouTube videos being torn in half by gym rats, as opposed to helping the common consumer locate a local business. With the advent of social media and digital referrals, unless your target market is over the age of 65 or living in the most remote of cult communities in Utah, steer clear of the Yellow Pages.
Saying "no"to direct mailing is just as important, if not more so, than saying "no"to illegal drugs. Few and far between are the people who actually pay attention to the "snail mail"that comes via their local postman. While it's true that offering a free sample or coupon still works when used sparingly, most consumers are entirely turned off to receiving gobs of "junk mail."What is impressive, however, is the new "handwritten"font that envelope stuffers are using to trick their victims into thinking that Avon cares about them enough to bust out a pen and paper.
Jerry Seinfeld empowered all Americans —even the kindest, most tender of hearts from Utah —when during season four of his self-titled show, he fired back at an annoying telemarketer, saying, "Oh, gee, I can't talk right now. Why don't you give me your home number and I'll call you later."Caller ID was first introduced to the Yankee user in 1984. Since then, telemarketing as a means of advertising is completely obsolete.
Fortunately for those seeking the help of a marketing agency in an effort to improve their company's image, notoriety and productivity, the digital age of advertising has arrived and, with it, the elimination of many of America's most popular, archaic product-pushing tactics is already beginning.
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