Modern web design requires functionality and a thoughtful, user-friendly approach to the building process. However it's crucial to ensure that you understand that design has a major impact on SEO.
With that in mind, here are 3 elements that are crucial when designing a new website for your business.
1. Design
If you have a look around the web, you may be shocked at the number of sites that have an old fashioned or clunky design. Finding the right balance between a clean, vibrant design and engaging, optimised content is the most difficult part of a new design, but if done correctly, it can be very rewarding.
Designers face the difficult challenge of juggling visual representation, HTML and CSS elements. A traditional designer normally has a totally different viewpoint when looking at a new website, in comparison to a marketer or an SEO. One has aesthetics is mind whilst the other looks for readability and ‘crawability'.
• When creating the design for your new site, make sure it reflects what visitors will want
• Ensure that it's functional and purposeful
• Employ professionals to guarantee that the site is modern and professional
2. Usability
The traffic that comes to your website is very important to achieving your goals – therefore, you have to ensure that they leave your site with a good impression. If your site isn't sufficiently functional and usable, this won't happen.
It's imperative that when designing a site, you understand the difference between information architecture and technical architecture.
• Information architecture relates to the labelling of site content to support usability
• Technical architecture is SEO related (‘crawlabilty' and robot files exclusion)
It's important to remember:
• Utilise user experience and eye-tracking when designing your interface
• Focus on readability, typography, colour, images and backgrounds. Make sure the colours and fonts you use are easy to read and understand
• Keep the layout and navigation simple and ensure the page looks and reads well – spacing, margins, social media feeds etc
The easier your website is to read and understand, the easier it is for visitors to use. This will undoubtedly benefit your site and help drive sales.
3. SEO
To be truly successful, your website needs to be functional, aesthetically pleasing and be SEO friendly.
It's essential that core on-site SEO principles are built into technical architecture. Artistic influence needs to be balanced with search engine friendly structure.
• Build SEO friendly URLs so search engines know what your page is about
• Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process
• Carefully use heading tags and avoid implementing too many H1 tags – they may look nice to a designer, but not to a search engine
• Ensure you optimise your site for mobile and tablet search
With that in mind, here are 3 elements that are crucial when designing a new website for your business.
1. Design
If you have a look around the web, you may be shocked at the number of sites that have an old fashioned or clunky design. Finding the right balance between a clean, vibrant design and engaging, optimised content is the most difficult part of a new design, but if done correctly, it can be very rewarding.
Designers face the difficult challenge of juggling visual representation, HTML and CSS elements. A traditional designer normally has a totally different viewpoint when looking at a new website, in comparison to a marketer or an SEO. One has aesthetics is mind whilst the other looks for readability and ‘crawability'.
• When creating the design for your new site, make sure it reflects what visitors will want
• Ensure that it's functional and purposeful
• Employ professionals to guarantee that the site is modern and professional
2. Usability
The traffic that comes to your website is very important to achieving your goals – therefore, you have to ensure that they leave your site with a good impression. If your site isn't sufficiently functional and usable, this won't happen.
It's imperative that when designing a site, you understand the difference between information architecture and technical architecture.
• Information architecture relates to the labelling of site content to support usability
• Technical architecture is SEO related (‘crawlabilty' and robot files exclusion)
It's important to remember:
• Utilise user experience and eye-tracking when designing your interface
• Focus on readability, typography, colour, images and backgrounds. Make sure the colours and fonts you use are easy to read and understand
• Keep the layout and navigation simple and ensure the page looks and reads well – spacing, margins, social media feeds etc
The easier your website is to read and understand, the easier it is for visitors to use. This will undoubtedly benefit your site and help drive sales.
3. SEO
To be truly successful, your website needs to be functional, aesthetically pleasing and be SEO friendly.
It's essential that core on-site SEO principles are built into technical architecture. Artistic influence needs to be balanced with search engine friendly structure.
• Build SEO friendly URLs so search engines know what your page is about
• Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process
• Carefully use heading tags and avoid implementing too many H1 tags – they may look nice to a designer, but not to a search engine
• Ensure you optimise your site for mobile and tablet search
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