Significance

• According to experts at Exforsys Inc., an organization offering free online business training, successful business communications are essential to building credibility with all stakeholders in an organization. These stakeholders include customers, clients and employees. Training workers and managers on communication processes is essential to building successful, long-term relationships with consumers and within the organization.
  
  

Sender/Receiver Model

• The communication process is commonly described using the sender/receiver model. In this process, a sender and a receiver are involved in every communication, whether it is written or spoken. A successful communication is defined by the exchange of a message that reaches the receiver in the same condition that it was sent. In other words, communications are successful when the message sent is understood by the receiver in the manner intended. A full understanding of this concept is essential to creating successful communications within any organization.
  
  

Communication Process

• According to Nick Sanchez of the New Jersey Institute of Technology, four key factors are involved in the communication process. These include, "encoding, medium of transmission, decoding and feedback." In a business organization, this may begin with a manager encoding or determining the specific message he wants to send, then choosing the appropriate transmission method to reach the designated audience. For example, the manager may choose to send an email to employees or a paper memo for distribution among workers without everyday access to computers. The receivers of the message then decode and react to the message.
  
  

Communication Styles

• The understanding of varying communication styles and how they relate to one another is another essential element involved in successful business communications. The American Society of Mechanical Engineers (ASME) has identified four main communication styles. These include the "Listener, Creator, Doer and Thinker." By understanding these various communication styles, workers and managers can learn how best to flex their own style in order to improve organizational communications.