With the rise of multi-size screen computing devices from 3 inches to 10.1 and more, it has now become necessary to have a website that can change its layout to fit every screen size. The necessity and urgency of having a responsive website is even better justified by the facts below:
So, now you are convinced enough to have a responsive website, its time to note down the 3 real and obvious benefits of responsive web design.
1. Single Development - You simply don't need to have three different resolution websites for Desktop, iPad/Tablet and Smartphone. There is no need to hire two separate web design or development teams. Research well before getting your responsive website ready, a single web design company or a freelancer can do the task for you. Agencies too need not to have different development environments or the software platform to design a responsive website. This can be achieved simply by using media queries (@media) in CSS3 and with a little extra HTML code. So, it's a single development thing, though it may require more time and effort but there is definitely a worth of it.
2. Single Maintenance - Maintaining your website, updating the content frequently on two or more separate websites is definitely a tedious and time consuming task, especially if the websites are static and design work is involved. This is not the case with responsive web design, you just have to update the website once and it will affect its appearance on every device and screen size. You don't need to manually put different image, font size or any other element for different devices. If implemented correctly, the CSS media queries can change the font style, floating and appearance of elements and resize the images based on the screen size. Maintaining a single website also reduces both cost and time to a significant amount.
3. Continuous & Seamless Experience - This is one of the most important benefits of responsive website design. As per the statistics above, mobile web is growing at a pace faster than never before. And, interesting thing is that a wide range of screen sized devices are available in the market that has capabilities to access the web. A responsive website facilitates an easy way to be browsed on different screen sizes without any difficulty or harm to the user experience. It even provides better user experience with the change in mobile friendly layout, appearance of elements and change in functionality that is supported by mobile web browsers.
Other than the hassle free maintenance and user experience, the responsive website also ranks higher in search engines compared to a desktop version and can easily be a part of mobile advertising. Such websites are now proving to be a great tool when it comes to generating leads, conversions and sales through mobile search advertising. And in fact, as per the latest Google Databoard for Research Insights, mobile searches are more effective and quick in generating conversions and actions.
- Growth rate of mobile web is 8 times more than that of the desktop web.
- 25% of web users in US are mobile only and the figure is 59% in India.
- Mobile web browsing is expected to take over the desktop web usage by 2015 or earlier.
- 3 of 4 mobile searches trigger follow-up actions.
- 90% of people access the web from multiple screen size devices
- Searching and finding things on mobile is quicker, easier and you can do it anywhere.
- Your website looks great on every device whether it is a smart phone, android tablet, iPad or a big size desktop computer
So, now you are convinced enough to have a responsive website, its time to note down the 3 real and obvious benefits of responsive web design.
1. Single Development - You simply don't need to have three different resolution websites for Desktop, iPad/Tablet and Smartphone. There is no need to hire two separate web design or development teams. Research well before getting your responsive website ready, a single web design company or a freelancer can do the task for you. Agencies too need not to have different development environments or the software platform to design a responsive website. This can be achieved simply by using media queries (@media) in CSS3 and with a little extra HTML code. So, it's a single development thing, though it may require more time and effort but there is definitely a worth of it.
2. Single Maintenance - Maintaining your website, updating the content frequently on two or more separate websites is definitely a tedious and time consuming task, especially if the websites are static and design work is involved. This is not the case with responsive web design, you just have to update the website once and it will affect its appearance on every device and screen size. You don't need to manually put different image, font size or any other element for different devices. If implemented correctly, the CSS media queries can change the font style, floating and appearance of elements and resize the images based on the screen size. Maintaining a single website also reduces both cost and time to a significant amount.
3. Continuous & Seamless Experience - This is one of the most important benefits of responsive website design. As per the statistics above, mobile web is growing at a pace faster than never before. And, interesting thing is that a wide range of screen sized devices are available in the market that has capabilities to access the web. A responsive website facilitates an easy way to be browsed on different screen sizes without any difficulty or harm to the user experience. It even provides better user experience with the change in mobile friendly layout, appearance of elements and change in functionality that is supported by mobile web browsers.
Other than the hassle free maintenance and user experience, the responsive website also ranks higher in search engines compared to a desktop version and can easily be a part of mobile advertising. Such websites are now proving to be a great tool when it comes to generating leads, conversions and sales through mobile search advertising. And in fact, as per the latest Google Databoard for Research Insights, mobile searches are more effective and quick in generating conversions and actions.
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