No matter how well your business is running offline, you need to believe in the power of internet for further expansion of your business. Is your site facing the problem of underperformance? If you are a real world website owner, the tips and techniques provided below will help to perform a DIY site audit checklist. If you cannot perform it alone, take help of a good web development company. This checklist is just perfect for the real world website owner. However it seems tedious but you can select and work only on those areas which need attention. Take a pen and start marking the areas of the website which need improvement.
The most important is the Home page €Design'. Below is the checklist for auditing the design of the website.
€Website formatting- A consistent template should be used for navigation, text, headers, links and typography during the process of web development itself.
€Highlighted Layout- The layout of the website should be such that it highlights the more important content, places it upon the fold and less important content followed by it.
€Organized Content- A clear and consistent content structure and flow should be given to the visitors without overwhelming them.
€Whitespace- White space should be provided sufficiently, to decrease the cognitive load of the visitors and to make them digest the provided information easily.
€Bling- The bling should be under control and the user's experience should not be distracted.
Next we come to €Branding'. Check how we can enhance the brand value even during our website development process by keeping few points in mind.
€Color- Ensure that the entire color scheme of the website matches with the company's logo. The colors should be chosen keeping in mind the nature of the business and the type of visitors you are expecting.
€Images and videos- The images should be very specific and should be able to effectively represent your brand, product and services.
€Typography- The typography should be unique and different from the competitors, matching with your brand's standard.
€About Us Page- The About page can include details about the business, who you are, success stories, clients' testimonials etc.
€Favicons- Small sized image, measuring as tiny as 16x16 pixel can have a huge impact on the visitors. It simplifies reviewing of bookmarks for the visitors
Because your website is for the visitors, just evaluate how much helpful is it for them with the €Usability' Checklist.
€Proper Navigation- The visitors should be able to navigate the website smoothly and freely. It should include all the important links in the header and should not be more than 3 pages deep.
€Error free Content- It should be written in the native language and should be free of grammatical and spelling mistakes. The larger blocks of the content should be broken into small snippets separated by subheads or bullets.
€Appropriate Readability Level- Reading the content and understanding it should be as easy as ABC. If the readers can't understand what you've written, they won't stay for very long on your website.
While you are doing the process above, you need to keep in mind that internet is a powerful platform and a good website can increase the revenue of your business more quickly than you've ever thought. You need to be patient as popularizing a website takes time. If during the entire process, anything goes wrong, you need to think €how will it be fixed' instead of €Oh€¦. How did it happen?' The most critical and important step is to develop an action plan which you will be following in the entire process. Go ahead and increase your website's weight.
The most important is the Home page €Design'. Below is the checklist for auditing the design of the website.
€Website formatting- A consistent template should be used for navigation, text, headers, links and typography during the process of web development itself.
€Highlighted Layout- The layout of the website should be such that it highlights the more important content, places it upon the fold and less important content followed by it.
€Organized Content- A clear and consistent content structure and flow should be given to the visitors without overwhelming them.
€Whitespace- White space should be provided sufficiently, to decrease the cognitive load of the visitors and to make them digest the provided information easily.
€Bling- The bling should be under control and the user's experience should not be distracted.
Next we come to €Branding'. Check how we can enhance the brand value even during our website development process by keeping few points in mind.
€Color- Ensure that the entire color scheme of the website matches with the company's logo. The colors should be chosen keeping in mind the nature of the business and the type of visitors you are expecting.
€Images and videos- The images should be very specific and should be able to effectively represent your brand, product and services.
€Typography- The typography should be unique and different from the competitors, matching with your brand's standard.
€About Us Page- The About page can include details about the business, who you are, success stories, clients' testimonials etc.
€Favicons- Small sized image, measuring as tiny as 16x16 pixel can have a huge impact on the visitors. It simplifies reviewing of bookmarks for the visitors
Because your website is for the visitors, just evaluate how much helpful is it for them with the €Usability' Checklist.
€Proper Navigation- The visitors should be able to navigate the website smoothly and freely. It should include all the important links in the header and should not be more than 3 pages deep.
€Error free Content- It should be written in the native language and should be free of grammatical and spelling mistakes. The larger blocks of the content should be broken into small snippets separated by subheads or bullets.
€Appropriate Readability Level- Reading the content and understanding it should be as easy as ABC. If the readers can't understand what you've written, they won't stay for very long on your website.
While you are doing the process above, you need to keep in mind that internet is a powerful platform and a good website can increase the revenue of your business more quickly than you've ever thought. You need to be patient as popularizing a website takes time. If during the entire process, anything goes wrong, you need to think €how will it be fixed' instead of €Oh€¦. How did it happen?' The most critical and important step is to develop an action plan which you will be following in the entire process. Go ahead and increase your website's weight.
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