Business & Finance Corporations

Why Women Entrepreneurs Are Losing Money Because of One Word

A small three-letter word is one of the hardest words for a lot of people to use, especially women.
ASK.
Why do we find it difficult to ask for help or to ask for what we need or for what we want? When you don't ask, ladies you are sitting on money.
The Pennsylvania governor's conference for women, which brings together 4,500 women from around the world with the aim at promoting gender balance in leadership and facilitating rousing debates, discussions and learning.
The women who attend the conference are extremely bright-most hold advance degrees and are very successful professionally.
They are also engaged, vocal and motivated when it comes to shaping the trajectory of their careers.
The speaker, Selena Rezvani started her speech with a question, "Who in this room counter-offered when negotiating your current salary?" About 10 percent of the women raised their hands.
Scary isn't it? It's surprising but not unique.
According to research of Carnegie Mellon's Linda Babcock and Sara Laschever, women report a "great deal of apprehension" about asking at a rate of 2.
5 times more than men.
Selena writes about this in her book Pushback.
You would think in 2013 that would not be the case since there are so many women in the workforce, own their own businesses and women earn more degrees than men, yet we struggle to ask for what we want or ask for needed help.
As a woman entrepreneur, what do you need to grow your business right now? If you know the answer, ask for help.
If you don't know the answer, ask for help.
Too often, women sit and wait for the answer to appear or for the focus area to fix itself.
How many of you have made statements like, "I don't know how to use social media for my business?" or "I can't blog to grow my business," or "I struggle getting my employees to do what I need them to do.
" Guess what we all struggle in areas of our business but the difference between a long-term sustainable business and a short-term business is asking for help.
You are losing money by not asking for help.
Answer these questions;
  • Where do I struggle in my business?
  • Why am I not taking action in this area?
  • Who can help me with this?
  • When will I reach out and seek the help I need?
These questions will help you interrogate yourself and cause you to think and hopefully act on what you need to do grow your business and your profits.
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