Currently we are living in the world of web, and the internet is our primary source for getting information on a particular topic. With the development of the internet came the evolution of browsing devices and this has directly affected the way websites look and operate. Probably amongst the most significant changes are the higher resolutions supported by all devices, including laptops, computers, mobile phones, etc. Now the benefit of having higher resolutions means there is more real estate to use to communicate with the users. The problem is that although some devices support up to full HD resolutions, the web design should be compatible with a minimal resolution of 1024 pixels on width.
For many web designers this might mean that they should develop a dynamic website which would adapt to the resolution of the device from which it is accessed from. This might be a solution to the problem of occupying as much width space as possible, but the major downside is that this type of web design has many restrictions and thus limits the possibility of designing creative layouts. The other solution would be to create a static web design which won't have a width larger than 1000 pixels (so it fits in a browser), but in this case if we access the website from a 1600 pixel width resolution we have 600 pixels of unused space. This is quite "expensive" in the web design world, where we want to express as much as we can with the least amount of space available.
Now there's a very smart solution for this problem, and that is to incorporate the background into the web design itself. To help you imagine this more easily, let's study the homepage of a web design company called EDGE Web Design who have used this tactic very cleverly to build their website. As soon as you open the page you will see that the background of the website is a part of the layout. Now the really clever thing that I really like is that they not just only did one homepage, but created multiple instances of it and mashed them all together to create a sequence which iterates automatically. If you wait for the small loader to fully load, you will see that the background changes to something entirely different as well as the text from the middle of the page, expressing a completely different idea. This way the company managed to communicate all the main factors which characterize their business in a very friendly and flashy environment which is somewhat mandatory for any design agency.
The creation of such a layout is not technically difficult, but it would put the design team of any web development company to the test. The creative process should begin with establishing the main ideas that website wants to communicate to the users and then find a clever solution to integrate these with the background of the website. The above solution is just one example of implementing such an idea, but the background image doesn't necessarily needs to be a picture - it can be an illustration, a layout, scattered text, or whatever else that goes with the main layout. In web design the design possibilities are almost endless and it's up to the design team of any web development company to help its clients find the solution that would best fit their requirements.
For many web designers this might mean that they should develop a dynamic website which would adapt to the resolution of the device from which it is accessed from. This might be a solution to the problem of occupying as much width space as possible, but the major downside is that this type of web design has many restrictions and thus limits the possibility of designing creative layouts. The other solution would be to create a static web design which won't have a width larger than 1000 pixels (so it fits in a browser), but in this case if we access the website from a 1600 pixel width resolution we have 600 pixels of unused space. This is quite "expensive" in the web design world, where we want to express as much as we can with the least amount of space available.
Now there's a very smart solution for this problem, and that is to incorporate the background into the web design itself. To help you imagine this more easily, let's study the homepage of a web design company called EDGE Web Design who have used this tactic very cleverly to build their website. As soon as you open the page you will see that the background of the website is a part of the layout. Now the really clever thing that I really like is that they not just only did one homepage, but created multiple instances of it and mashed them all together to create a sequence which iterates automatically. If you wait for the small loader to fully load, you will see that the background changes to something entirely different as well as the text from the middle of the page, expressing a completely different idea. This way the company managed to communicate all the main factors which characterize their business in a very friendly and flashy environment which is somewhat mandatory for any design agency.
The creation of such a layout is not technically difficult, but it would put the design team of any web development company to the test. The creative process should begin with establishing the main ideas that website wants to communicate to the users and then find a clever solution to integrate these with the background of the website. The above solution is just one example of implementing such an idea, but the background image doesn't necessarily needs to be a picture - it can be an illustration, a layout, scattered text, or whatever else that goes with the main layout. In web design the design possibilities are almost endless and it's up to the design team of any web development company to help its clients find the solution that would best fit their requirements.
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